Important Factors to Keep in Mind While Choosing a Website Builder
By now, you’re sure that your business needs a professional website but don’t know how to create one. People usually think designing a website is complicated, and without any technical skills and experience, they are not sure where to start. Thankfully, these days, you don’t need to have complex skills to build a website. All you need is a great website builder!
A website builder is an essential tool to showcase your creativity through your personal channel. You might be having great ideas about how your website should look & what all elements should it include. You might have great ideas in your mind about how your website should look & what all elements should it include to look stunning. But without the right platform, this creativity won’t reach the right audience. To have your business’ own identity & to create its online presence, it is vital to have a personalized website where you can put up the best show. But with so many website building tools available in the market, it might be challenging to choose the best website builder.
In this article, we’ll talk about the important factors that will help you choose the best website building tool. But before that, let’s see why you really need website builder software.
Why use a Website Builder?
People usually think why use a website builder when you can design your website yourself with free platforms available in the market? The fact is, creating a website that generates leads requires expertise & vivid tools.
With the best website builder tool, you don’t need any additional qualification or coding skills to build your website. Whereas the other free platforms will only give you limited access, or you’ll have to learn to use them before implementing them on your website.
A website builder makes your online journey easy & stress-free. You will have entire control over the functionality, design & content you want to showcase on your website. This gives immense credibility to your business & brand name.
With the right website builder software, the most arduous task of the professional-looking website becomes easy at your fingertips..
Tips to Choose a Website Builder
Modern website builders that are designed to meet all possible requirements of customers will help you to avoid various problems such as wasting your money, losing your customers, etc. Here are the most important factors that you must keep in mind while choosing a website builder:
Ease of Use
Make sure the website builder software you choose is simple & straightforward for use. Today, many service providers offer visual drag-n-drop editors that enable you to use mouse & keyboard to place different blocks on the website pages. Also, within the dashboard of such tools, you can easily preview what your website will look like & make the required changes.
Plugins & Modules
When you create a website using a website builder, it is not easy to add any third-party plugin or add-on to a website as the developers won’t let you use a third-party code. However, there are some exceptions in certain cases. For e.g., you can connect to an online support chat, connect a payment system, organize advance customer registration & other similar solutions via plugins and APIs.
Content Management System
Content Management System or CMS enables you to quickly & comfortably work with a large number of similar information blocks. So, if you plan to add content to your website constantly, then the presence of CMS will be very important for you. But if you’ll be creating a business card website where the new information rarely appears, then the presence of CMS won’t be crucial for you.
Having pre-made web design templates is great. But at the same time, you must also ensure that you’re able to turn that particular template into something exceptional.
A great website builder is one that provides you with a lot of options to pick from in order to customize your website. You should be able to switch colours, add new pages, icons & buttons into sizes & shapes that you want to. Of course, you wouldn’t want to create a website that looks basic & common. Instead, you need to build something that can represent your brand.
Choose a website builder that will provide you with enough room to personalize the template of your choice to turn it into something that will represent your brand well.
All website builders are unique & provide you with various options. This enables you to create, manage & optimize your website with a lot more ease. Also, using a website builder is more affordable when compared to working with a web designer & developer.
But it is important to consider the quality & quantity of the templates & designs when picking a website builder. Also, the other features regarding templates & design that you should be aware of are:
- Designs should be fully-customizable. It should enable you to place images, texts, videos, etc., as per your wish.
- Templates should be mobile-responsive.
- There should be a huge variety of professional & modern-looking designs & categories.
- There should be an option to import & export content from your website.
Almost every website builder promises to provide you with perfect search engine optimization (SEO) & fast promotion. Basically, a website builder helps you do a part of the work on the website without the programmer’s help.
However, as a user, you still won’t be able to determine the quality of programmers’ work. And not all website builders will be able to provide you with suitable tools for SEO.
Some website builders enable you to add SEO data for the entire website, and tags are added automatically to the pages, which is not always good. While other platforms allow you to work with each page, but for e.g., you’ll not always be able to add any analytics tool of your choice or to modify the robot.txt file manually, etc.
Social Media Tools
Make sure the website builder you choose enables you to interact with the social networks you’re interested in – for e.g., Facebook or Instagram.
In addition to this, check out how the share button & other available tools really work. Sometimes, when an article is being reposted on other social media platforms, too little or too much text is sent to the social network, or sometimes there’s a problem of image scaling. Make sure to check out all these things before making the final decision about the website builder.
Responsive Web Design
People today browse the internet with their mobile phones more than ever. So, to ensure your website reaches the majority of your audience, it must be mobile-friendly. A mobile-responsive website is the best way to reach the maximum audience. And a mobile responsive website should have all the elements & content no matter what device the user is on. These sites are also arranged in a way that makes them look great no matter what screen size the visitor will view them on. Make sure the website builder you choose should provide an easy way for your website to be mobile responsive.
Page Load Speed
Typically, websites built with a website builder take a longer time to load. As a result, customers/visitors tend to leave the website without exploring it. These high bounce rates affect not only the business’ sales but also the website’s position in the search results. Make sure to check the average time a website takes that is built on the website builder you plan to choose.
At any point in time, you will need technical help for something or other. So, while choosing website builder software, make sure there are plenty of resources & someone from their support team to have your back whenever you need them.
However, you need to understand that not every website builder will offer the same level of customer support. Some may just provide you with email support, where you’ll have to wait for their response through email. While others may offer a more dynamic 24/7 phone and/or chat support.
There are even some site builders who don’t provide any kind of support; here, you’ll have to depend on forums or online knowledgebase. So, make sure to check the level of customer support the website builder offers before making the final decision.
In the digital era, establishing a robust online presence is vital for any business. This will help you to get more visitors that will gradually turn into paying, loyal customers.
Having a highly responsive & robust website is also necessary, and building it requires the right tools.
Hopefully, the tips mentioned in this article will help you choose the best website builder that will provide you with the right toolset & security required while creating an impressive business website!