What is Email Hosting and Why Should You Consider Using It For Your Business?
For a layman, Email is typically associated with major providers that are free such as Google or Yahoo, and virtually limitless in terms of storage. However, when it comes to businesses, they often have different requirements as emails play a huge part in the day-to-day life of running a business. This one simple service really has the ability to make a significant difference to businesses of all sizes. Thus, it is a good idea to look towards professional business email hosting services.
While there are free versions available with many hosting providers, many businesses enjoy the benefits of the flexibility & power of professional email services. Email hosting services usually involve emails that are managed by a separate or dedicated mail server.
In this article, we’ll talk about what email hosting is, how it works, and why your business needs it.
What is Email Hosting?
Email hosting is a service that allows you to send, receive & store emails on a server provided by the company. This service often comes with additional functionality such as file transfers, folder creation, and template usage.
One of the most attractive features of Email hosting over free providers is you can set your address up at your website’s domain. In addition to this, this solution gives you more control over your data, and it is often considered more reliable than other platforms.
How does Email Hosting work?
With email hosting, you not only get a server to host your emails, but it also brings in additional solutions to scale your business in a better manner. These solutions include features that allow secure authentication, re-routing & replicating your emails, managing user domain names, and more.
Professional Email hosting service providers provide you with a server acting as a trusted link between your email server and that of the receiver. So, when you send an email, it gets routed between the two servers, which ensures smooth delivery and transportation of your Email. This adds greater security to your emails and eliminates the risks of spam and viruses. With email hosting services, you get an added layer of security while sending sensitive information over emails, which minimizes the risk of data breaches or theft. In addition, professional email services are equipped with industry encryption, ensuring the transfer of data is encrypted, and any unauthorized party cannot access it.
Moreover, with professional email hosting services, you can always rely on better uptime. Thus, you can avoid critical communication errors and communicate in a quick & timely manner. This is crucial for businesses that involve regular communication from customers that require immediate attention.
Why Should You Consider Using Email Hosting for Your Business?
You’ve briefly read about some of the features email hosting services provide that free providers don’t. However, that’s not where the benefits stop. Here are the most significant reasons why you should consider using it for your business:
Improves Brand Image
Apart from making your email address look more professional, incorporating your own domain name also helps you to improve your brand consistency. One of the critical aspects of a strong business organization is its ability to be recognized.
Say a customer gets an email from [email protected] (without email hosting) confirming the order they’ve placed, while there’s another email from [email protected] (with email hosting), which is also claiming about their order. A customer can quickly figure out whether or not they’ve contacted XYZ Company for the order just by looking at the email address which has the company’s domain name. On the other hand, a random email from a Gmail account is most likely to be ignored as the placed order may not seem legit.
In other terms, it can be a testament to your business if customers can quickly connect your products/services with your company’s name. The same thing applies to your emails as well. Ultimately, having any kind of inconsistencies in your branding can hinder your chances of gaining exposure and recognition. Moreover, having a solid brand identity makes you more accessible to your potential clients/customers. If they are unable to connect with you, then you may lose out on certain leads.
This brings us to another valuable aspect of email hosting services that enables you to easily manage multiple addresses. For instance, you can have different accounts for support requests, marketing, and general contacts. This allows your customers to get in touch with the right member of your team.
It Is Scalable & Can Grow With Your Site
Scalability is a critical feature of every aspect of your business. With a professional email server, you can have your requirements met both in the short & long term. This can include increased storage capacity, dedicated customer support, or simply adding more addresses to your domain.
If you want your business to grow in the future, professional email hosting is one of the best ways for providing your primary point of contact. Not only are these hosting plans scalable to your needs, but they can also deliver high-performance and layers of additional security.
Indeed, depending upon your email hosting providers enables you to create an unlimited number of accounts. So whether you are adding more employee addresses or creating new branches to your website, this will help meet your business’s growing needs.
Helps to Increase Security of Your Inbox
With data breaches drastically increasing in recent years, this is quite obvious that security is amongst the top priorities for any business.
Encryption is a crucial security feature that comes with email hosting. It prevents your business emails from being intercepted and read by parties other than their intended recipient. At some point, you will probably share sensitive information over Email either internally with your team or with your customers, so this is the feature that will ensure its security. Once you’ve taken care of this, you will also likely want to set up extensive malware and spam filters. These filters will not just protect your messages but will give you peace of mind that your messages are safe to open.
Provides More Uptime
Another significant benefit of using email hosting is that you’re likely to have guarantees when it comes to uptime. Ultimately, that can make a significant difference between an email hosting solution and a standard free email service client.
Indeed, uptime can be pivotal for a thriving business when it comes to customer service as well as team communications. For e.g., if a customer has a complaint that needs to be addressed quickly, it is vital that it reaches you instantly. Conversely, any downtime could equate to lost mails or delays in receiving any important information.
A successful business is one that flourishes on reliability, which implies being available when your consumers and employees need you the most. A reliable email hosting provider like BigRock will provide you with an uptime guarantee.
Make an Impact with Professional Email Hosting
With professional email hosting, you can stay connected with your clients, customers, employees, and any professional network — no matter where you are located or working from. You can be sure of having safe and secure communication.
Having email addresses in your company’s name will make it easy for your email receivers to recognize you in their inbox. Also, this will help in building a brand recall that builds credibility. With professional email hosting, you make that perfect ‘first impression’ that will last for longer, if not forever. Contact BigRock; our experts will help you understand your needs and provide you with the best solution to enable you to communicate, grow, and succeed!