How To Choose The Perfect Domain Name

The SEO Dilemma: Does Domain Age Matter in Rankings?

How To Choose The Perfect Domain Name

Choosing the perfect domain name is the dream of every site owner. Before starting any website, the first thing that comes to mind is its name. 

Picking the right domain is as important as naming your child.

It’s common to have so many doubts, tensions, and concerns about your domain name. But you don’t have to worry anymore. In this guide, we’ll help you choose the perfect domain name for your site.


10 Powerful Things To Keep In My Mind While Choosing A Domain Name

Many people change their domain name later (redirect to another), and many regret it after picking the wrong domain name. A domain name is the identity of you and your website. You should not name it randomly without conducting thorough research. 

Additionally, there are several crucial factors that you should keep in mind.

Let’s uncover all those factors one by one.


1. Stick To Your Niche

If you’re confident about your niche, you’ve already solved almost 30% of your problems. You can name your domain according to your niche. 

For example, if your niche is a food blog, you can name it,,, or anything that indicates a food website.

Another live example is, it is a web hosting review website that helps people find the affordable hosting service. The name is carefully chosen and conveys the niche effectively.


2. LongTail Or ShortTail Domain Name

Always prefer short, simple, and concise words for your domain name. Avoid extending it to more than 2-3 words and refrain from using complex vocabulary.

If you want to have a long-tail domain name, you can still choose one, but ensure it flows well and is easy to remember. 

For example,,, or

Although they consist of 5 or more words, they are not confusing, easy to pronounce, and can be easily promoted through word of mouth. 

But don’t take it to the extreme, you can’t name it your domain like, ““.


3. Know The Red Flags

Avoid the following when choosing a domain name:

  • Unmannered letters (e.g.,,
  • Slang or misspelled words (e.g.,,
  • Hyphens (e.g.,,
  • Numbers (e.g.,,


These factors are considered red flags in the domain industry. However, you may come across websites that use such elements in their domain names and still rank well.

While the way you name your domain and the characters you use may not directly impact SEO rankings. But they can affect how your audience perceives your website domain. It can make it harder to find and remember. 


4. Stay Specific And Unique

Always pick a name that’s unique, relevant, or meaningful. Being unique doesn’t mean using completely unconventional words. You can also prefer creating customized domain names. 

For example, if you provide customer service for cybersecurity, you can name it This name is unique, specific, and also meaningful, but it’s conveying the pronunciation of “” which can make it a little hard to type and search.

In this case, you don’t certainly need to give up on your desired name but you need to put some extra effort into its visual promotion.


5. Use Keywords Wisely

Including relevant keywords in your domain name can help with search engine optimization (SEO) says seo experts. It can also give users an idea of what your website is about. For example, if you’re starting a photography blog, you can choose relevant keywords like “photography” or “photos” in your domain name.

It can also lead to higher click-through rates (CTR) which is an important factor in SEO ranking.

However, avoid keyword stuffing or using too many keywords, as it can make your domain name appear spammy.


6. Type Of Your Website

Creating a domain name that is relevant to your website can be a win-win strategy. For instance, if you are starting an eCommerce website, you could consider domain names like or

On the other hand, if you have a personal blog, you can use your full name or an abbreviation/nickname of your name ( 


7. Research

Good research means good output. Scan the internet as much as you can. See which keywords are high-ranking in your niche that can be used in the domain. Look for good domain name generators and feedback.

Use geographical and local area names in your domain name or its extension as it improves your ranking in local search. For example,,,, or


8. Domain Availability

Thoroughly check the availability of the domain name you want. There are several WHOIS Lookups in the market that can provide you a good data about the availability of your domain name with your extension.

Also, make sure that your domain name isn’t a trademark of another brand. Domain name expires each year and demands renewals. Sometimes, people forget to renew it and lose partial authority. 

At the moment, it may be possible that you are taking a domain name that is already registered once. Moreover, It can cost you a good amount of fine if it’s copyrighted. 

What you need to do is, simply take your domain name and search it on Google and see if there’s another website with the same or similar name.


9: Avoid Unwanted Domain Stealing

For example, if you aim to use “” but it has already been registered, you can explore alternatives like “” or “” And it’s the biggest mistake that people do. 

Taking the same domain name with a different domain extension can still have negative consequences.


Choosing The Right Domain Extension


Once you’ve settled on your domain name, it’s time to choose the appropriate domain extension. The most popular and commonly used top-level domain (TLD) is .COM, which holds the largest market share at 36.81%. Opting for a .com extension can be highly advantageous since we typically associate websites with this extension.

Aside from .com, other frequently utilized domain extensions include .cn, .tk, .de, .uk, .net, .org, .xyz, .ru, and .top. 

However, your domain extension could be anything. For example, if you have a cafe and you run your brand website, you can choose .coffee or .cafe

Similarly, for NGOs, agencies, and organizations sites, it could be .org, .agency, or .associates.


Site Niche .COM / .Net alternatives
Travel .travel, .vacations, .tourism, .adventure, .explore, .getaway, .cruise, .fly, journey, world
Health .health, .medical, .clinic, .care, .doctor, .hospital, .pharmacy, .wellness, .fitness, .nutrition
Business .co, .biz, .company, .enterprise, .business, .management, .solutions, .services, .industry, .corp
Personal Blog .me, .blog, .life, .journey, .adventures, .diary, .story, .notes, .tales, .expressions
Food .food, .restaurant, .cafe, .kitchen, .catering, .menu, .recipes, .eat, .cook, .taste
eCommerce .shop, .store, .online, .buy, .shopify, .storefront, .market, .sales, .deals, .ecommerce


Complete The Process Of Building A Domain Name

  • Step 1: Research About It

First of all, set your own goals and interest, and choose which kind of domain name you want and how you want to name it. After that, do proper research, look for all do & dont’s and Consider future profit possibilities. Analyze your niche competitors as well to see what works well for your niche.


  • Step 2: Taking Ideas From Domain Generators 

Use some reliable domain name generators and collect a bunch of domain name ideas that resonate with your goals and interest.


  • Step 3: Shortlisting The Domain Name

Once You collect your domain names, start selecting and rejecting them. Get into a continuous shorting process, apply necessary factors, and take feedback from others. Share the list with all your relatives and friends, ask for the one they like the most (this helps).


  • Step 4: Checking Availability

Check if your desired domain name is available. Also, check its credentials, copyrights, and specificity.


  • Step 5: Registering

Over 33,000 domain names are registered every day and you don’t even know when you lose your chosen domain name. Register your chosen domain name as soon as possible through a reliable domain registrar.


Ensure you are not infringing to someone else’s trademark or brand name.

How To Choose The Best Domain Registrar

Choosing the registrar can be tricky as you might miss out on some core feature.

When selecting a domain registrar, it is important to consider several crucial factors:


  1. Renewal Cost: Be cautious of domain providers offering heavy discounts initially, as they often come with significantly higher renewal prices. Do the overall long-term cost calculations before making a decision.


  1. DNS Management: The Domain Name System (DNS) plays a vital role in managing your IP address, nameservers, subdomains, and more. Verify that your chosen registrar allows you to manage your DNS settings effectively.


  1. Free Email Accounts: A domain-based email account enhances your brand identity and professionalism. You can create emails like [email protected]. It is beneficial if your domain registrar offers free email accounts as part of their services.


  1. Email Forwarding: Managing multiple email boxes can be cumbersome for client-based businesses. If you need to receive emails from your professional mailbox in your personal email address, ensure that your domain-based email provider supports email forwarding.


  1. Domain Lock/Theft Protection: Protecting your domain from unauthorized transfers or accidental loss is essential. Look for domain registrars that provide domain lock and theft protection features, and review their security service level agreements (SLAs).


  1. Domain Forwarding: Domain forwarding helps safeguard your brand by preventing others from stealing your domain name or using different extensions. You can purchase popular domain extensions like .net or .org and request your domain provider to forward them to your main website. You can use 301 or 302 redirect types as the situation demands.


Bigrock thankfully provides you with all the above features free of cost. Also, the domain prices are much more affordable and come with more additional perks.


Frequently Asked Questions

What makes a successful domain name?

A successful domain name typically possesses relevancy, memorability, simplicity, and credibility.


Is .net or .org better?

Well, it depends on your website type and goals. For networking, technology, Internet service providers, and software companies, .net could be perfect. Moreover, it’s one of the best .com alternatives. On the other side, for non-profit organizations, educational institutions, community organizations, and advocacy groups, .org would be better.


Does domain name affects SEO?

While there is no direct correlation between a domain extension (such as .com) and search engine optimization (SEO), .com is generally considered more favorable for SEO as it sounds more authorized and accessible from the user’s perceptions.


Bottom Line

A perfect domain name should be unique, specific, profitable, copyright-free, accessible, and attractive. Remember, your domain name is the foundation of your brand image. 

As long as your domain gets older, it will earn a good reputation on the internet. So make sure you choose a name that will serve you well for years. 

However, you can change your domain name anytime, but changing it frequently will make it difficult to establish roots in the industry. Remember, a name speaks!


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