9 Mistakes to Avoid When Registering a Domain Name

9 Mistakes to Avoid When Registering a Domain Name

Registering a domain name is a crucial decision for any business. It’s the first step in building your online identity and boosting your SEO. If you’re like most people, you’ve probably wondered at one point or another what a domain name is. It’s pretty simple: it’s the web address that appears in your browser when you want to visit a website. 

If this sounds confusing, don’t worry! We’ll break down everything for you and give some tips on avoiding common mistakes when registering a domain name for your new business venture. So before we move further, first, let’s take a look at a domain name and why it is necessary.

What is a Domain Name?

A domain name is the identity of the website. It is a unique name that identifies your business and your brand on the internet and facilitates it to be found easily by customers worldwide. A domain name is vital for any business.

The domain name you choose needs to be short, memorable, and easy to spell. It should have your company or brand in it along with keywords relevant to your website’s topic so that people can locate you quickly when they search on Google, Yahoo, Bing, etc.

A domain name is crucial because it gives your website an online presence and a professional look. It also helps in branding your business and generating traffic to your website. A domain name is necessary because it helps create a professional image of your business and attracts more customers.

Top 9 Mistakes to avoid when registering a domain name 

The following are the mistakes that you should avoid while buying a domain:

1. Avoid Hyphens:

The use of hyphens in a domain name is not recommended. Most people find it difficult to remember the domain if it has hyphens in it. Also, it becomes difficult for search engines to search any site with hyphens in its name. While buying a domain check if there are hyphens present. If yes, consider changing them before you register your domain.

2. Avoid Using Numbers:

You should avoid choosing a domain name with numbers because people may not easily remember and type them. They are difficult to remember, and you will lose potential customers by choosing such words. For example, you may lose traffic if your website address is something like mywebsite.com/12345 as people may not be able to remember the numbers in it.

3. Avoid using generic words:

Generic words are not recommended as domain names because if a lot of sites are using these names, people may not get to know the domain that you have chosen. For example, if your product is educational and there are already a lot of websites with generic words in their name that offer similar products/services, then it will be difficult for people to search your site.

4. Avoid abbreviations:

You should avoid using abbreviations for your business and company names as they are difficult to remember, and people may not quickly type them in the web browser. 

For example, ” ESPN ” is a good domain name, but ” es.pn ” is not recommended because it is an abbreviation that people will not remember easily.

5. A domain name should be easy to spell:

Your domain name should be easy to spell so that people can quickly enter it into the web browser. If it is difficult to spell, people may type it wrongly leading you to lose potential customers.

6. Avoid using long domain names:

You should avoid using a very long domain name as it appears difficult to remember, and people will not type them. For example, if your company is called “Cool Graphics”, then you should not register a domain as ” coolgraphics-thebestestwebsiteever.com “.  Choose a domain name that is short, easy to remember, and type.

7. Check for Trademarks:

Before you buy a domain, it is important to check if there are any trademarks associated with the name you have chosen. If there are, then it is not recommended to use that domain name as you may get into legal trouble.   

8. Avoid Keyword Rich Domain names:

Keyword-rich domain names are not recommended as they do not offer any uniqueness, and many other sites may also be using them. This will make it difficult for you to rank well in the search engines because there is a lot of competition. It is better to select a unique name for your website. 

9. Avoid registering a domain for a shorter period:

It is important to register your domain for a longer period rather than for shorter periods. If you are registering the domain name for a shorter period, then there are chances that you might lose it in between because someone else may be able to register the same in the next few days when it is due for renewal.


These were a few essential tips for domain registration for your business website. By avoiding the mistakes mentioned in this blog post, you can create a more effective and successful domain name that will help build and promote your online presence. 

If you’re looking to register a domain name, it’s crucial to keep domain registration advice in mind. The wrong choice can have serious consequences that could affect your business for years down the line.  

Get in touch with the expert team at BigRock for any help with registering a proper domain name or if you need any advice on domain name or hosting solutions!


A team of web enthusiasts who are keen on learning and developing websites, and all things related to the web.