Gen Z websites are websites specifically designed to meet the browsing habits, preferences, and expectations of Generation Z users. These sites prioritise mobile-first design, fast loading speeds, visually engaging content, intuitive navigation, and seamless social media integration. They often include community-building features, data transparency, privacy controls, and immersive technologies like AR to enhance engagement and trust.

With 95% of teens owning or having access to a smartphone, it’s no surprise that 32% of Gen Z transactions happen on mobile devices. Social media also plays a big role in influencing purchases: 33% of Gen Zers have bought something after seeing it on social platforms.

Also, 62% of Gen Z trust good ratings and reviews, but the same share won’t use slow-loading apps or websites.

All these statistics provide valuable insights into the specific browsing habits of Gen Z. To attract this market segment and secure a strong growth for your business, you should choose to make Gen Z websites with the help of a website builder. 

In this blog, we will walk you through the essential features and capabilities a website builder needs to create a successful Gen Z website. 

Key Features and Capabilities of Gen Z Optimised Website Builders

The UX portfolio website builders you choose must offer the features and capabilities needed to build a Gen Z-optimised website.

These website builders make it easy for you to share and update your website. Additionally, with templates and customisation options, you will also be able to brand them easily. 

Mobile-First Design

When creating websites for Gen Z, select a website builder that employs a mobile-first approach. This means that your site should be designed for small screens and then scaled up for desktops. Also, the interface of your website should be thumb-friendly and free from any tough interactions that can make them leave your website. 

Also Read: From Websites to Mini Apps: Builders Adding App-Like Features

Lightning Fast Loading Speeds

Gen Z has a short attention span and low tolerance for slow-loading pages. Thus, your UX portfolio website builder must have light code, high uptime, unlimited bandwidth, and optimised media so that your website pages load instantly. 

Pro Tip: Set up a regular website security scan and monitoring with SiteLock to protect your website from vulnerabilities and attacks, freeing you from website security worries. 

Clean and Intuitive Navigation

Gen Z has zero tolerance for a messy interface or too complicated navigation. They place a high value on simplicity and efficiency in their online experience. This implies that your design needs to be not only minimalistic but also simple, concise, and intuitive.

Ensure your Gen Z websites are free from distractions and feature intentional whitespaces and strong contrasts. Also, do not pack them with information on the very first page itself; rather, provide them with the room to go deeper when they want to. 

Visually Engaging Content

Gen Z prefers pictures over large blocks of text. Whatever UX portfolio website builder you’re considering should prioritise great images, animated videos, large fonts, and GIFs. You can even incorporate motion graphics and immersive visuals to captivate Gen Zs and keep them engaged on your site.

Some of the effects that are good for this audience include neon gradients, bright pastels, broken typography, several micro-interactions such as polls and quizzes, glitch effects, and asymmetrical layout.

Your website should also support a dark mode, as this tends to be preferred amongst this crowd. All of this will create a new and vibrant experience that they can relate to.

Also Read: Can a Website Builder Replace a Web Developer? Pros and Cons for SMEs

Social Media Integration

Your UX portfolio website builder should provide smooth integration with social media channels such as TikTok and Instagram. In fact, the builder should provide embedded social feeds and shoppable galleries to blur the line between a social feed and a website.

Additionally, you should also include social media sharing buttons and accept login through social media accounts. This is important because Gen-Zers use social media a lot. 

Community-Building Features

Since Gen Z seeks to be part of a community rather than just a customer, their websites should incorporate community-building features. This includes integrated comment sections, chat features, and forums. An added benefit of adding these features is that it will help communicate authenticity and build trust. 

If this is supported by transparent pricing, ethical sourcing details, behind-the-scenes storytelling, and real-time engagement, then you would definitely be able to win the trust of the Gen Z crowd. 

Data Transparency and Privacy 

The UX portfolio website builder that you use should have strong data transparency and privacy features. This includes SSL certificates, DDoS protection, cookie consent tools, encryption, and privacy dashboards that enable users to control their data.

Additionally, enable automatic daily backups so that in case of any cyber attacks, you can restore your website and its data quickly. This will save Gen Z from having to go through the inconvenience of lost data. 

Augmented Reality (AR) Features

For e-commerce, ensure your Gen Z websites feature advanced capabilities, such as AR try-ons and product visualisations. This provides them with a memorable and immersive shopping experience, reducing their purchase anxiety. This leads to increased satisfaction and loyalty, with a reduction in product returns. 

Tips to Follow to Make Your Website Gen Z-Friendly

Follow these concise tips to enhance your website for Gen Z users:

  • Focus on Micro-Interactions: Add polls, quizzes, and subtle animations to boost engagement.
  • Tell Your Brand Story: Share behind-the-scenes content and transparent company practices.
  • Use Bold, Trendy Design Elements: Incorporate neon accents, broken typography, and asymmetrical layouts.
  • Encourage Community Engagement: Enable comment sections, forums, or live chats to build trust.
  • Offer Dark Mode Options: Give users a customisable visual experience that appeals to Gen Z preferences.

Choose a Website Builder Optimised for Gen Z Browsing Habits

If you want to make Gen Z websites, then choose UX portfolio website builders because they are a cost-effective, quick, and user-friendly way of creating and maintaining a professional website without any need for coding.

In fact, with the help of these builders, you will be able to make a website that is optimised for Gen Z browsing habits. The use of templates will speed up the development times, while the built-in tools for design and SEO will improve your brand image and visibility. 

One of the most reliable UX portfolio website builders that you should use is BigRock. We will let you build a mobile-responsive website with e-commerce integration capabilities, marketing features, and website security. 

Ready to build a Gen Z-optimised website and reach this growing audience? Speak to our team today!