Top 3 Reasons a . IN Domain Works Best for Your Local Business

Top 3 Reasons a . IN Domain Works Best for Your Local Business

India is one of the world’s biggest online markets today. 

Statistics show that by 2040 the number of internet users in India will reach a whopping 1.5 billion. This suggests the industry’s growth pattern in the years to come – it’s from 900 million in 2022. So, imagine the opportunities this presents in the next couple of years. The trend also forecasts a future surge in the number of online businesses. Thus, resulting in an increase in domain registrations to represent online business brands. 

Currently, the most popular domain extensions used in India are .COM and .IN. Today, let’s explore .IN domains and why they are the best option for your local business in the long run. 

Understanding .IN Domains 

The country code top-level domain name (ccTLD) for India is .IN. Like any registered domain name, it works for emails, websites, and mobile applications. 

The National Internet Exchange of India (NIXI) is the registry that manage .IN domains. They’re the ones that set terms that govern the use of this ccTLD.  

Despite being a ccTLD for India, there is no restriction when it comes to owning a .IN domain. In fact, anyone from anywhere in the world can register one.  

Considering this, why is it best to get a .IN domain for your local business? Here are 3 reasons why. 

Top 3 Reasons a .IN Domain Works Best for Your Local Business  

There are a good number of reasons to get a .IN domain. However, we have narrowed and listed down the top 3 important reasons to get a .IN domain for your online business:  

  1. Helps Improve Local Search Visibility

A . IN domain is a great way to grow your business and improve your local reach. 

Domains like .COM, are the best fit for brands that target a global audience like Amazon, Google, and Apple. But if you’re a business that target Indian locals, it’s better to use a .IN domain.  

Getting a geo-specific domain, like .IN, will help you rank in Google’s local search results. This is because Google will understand that you’re targeting a specific location. 

A .IN domain is ideal for an online business that wants to promote to locals.

  1. Branding and Brand Identity

Everyone strives to build an identity, even online. Using a .IN narrows down your competition through branding identity. At the same time, it establishes your branding to reach a specific audience. 

So, how do branding and brand identity differ from each other? Branding is a perception of your business. These are your values, how you are different, and what your business is all about. Branding identity is the visual reference that represents your branding. These are items like domain names, brand names, brand colors, and logos among others. 

.IN domain establishes both your brand identity and branding in the Indian market. 

  1. Flexibility in Choosing a Domain Name

Get more flexibility from a wide range of domain selections. Here are some .IN extensions that may be suitable for your local business:  

  • .in is suitable for individuals, companies, and organizations 
  • is perfect for Internet service providers 
  • is for banks, companies, etc.  
  • .org. in best suits non-profit organizations 
  • are for shops, partnerships, sole proprietorships, etc.  
  • covers general purposes 
  • works for individuals who own stand-alone websites  

Grow Your Local Business with Bigrock’s.IN Domain  

If you’re looking to grow your business in India, getting a .IN domain is important to achieving your success. Of course, when deciding where to get it, look for a provider that’s credible. 

Bigrock, has been in the business for over 10 years. We are a trusted domain registry for thousands of small to medium businesses in India.  

So, what are you waiting for? Get a .IN domain for your local business today. 


H. Fatima used to be an Engineer by profession and Writer by passion until she started pursuing full-time writing. She is presently a Content Marketeer at Newfold Digital (APAC). She mostly writes what she deeply perceives and analyses, it is her way of unwinding. Her interests include writing, reading (an avid reader), watching foreign-language movies and public speaking.