To track a forwarded domain in Google Analytics, you will first need to log into your Google Analytics account and set up a new property for your website. Then, navigate to the “Admin section.” Under the property column, click on “Tracking Info” and select “Tracking Code,” copy the tracking code and add it to the forwarded domain. Once the tracking code is updated, you can analyze the data in Google Analytics to understand user behavior and traffic sources.
For the unversed, tracking a forwarded domain in Google Analytics helps measure traffic effectively, even when domains redirect to another site. In this article, we will explain how to track a forwarded domain with Google Analytics.
What is a Forwarded Domain?
A forwarded domain redirects visitors from one domain to another. For instance, if “example1.com” redirects to “example2.com,” visitors typing the former will land on the latter.
Domain forwarding is commonly used during rebranding, consolidating multiple domains, or redirecting traffic from old URLs. However, tracking its performance can be tricky when using a forwarded domain because the redirect may hide the original domain’s traffic source.
However, you can ensure that traffic data is captured correctly with Google Analytics.
How to Track a Forwarded Domain in Google Analytics
Tracking forwarded domains requires precise steps to ensure accurate data collection. Here’s a simple guide to get started:
1. Set Up/Log Into Google Analytics:
To start tracking, you need to have a Google Analytics account. Go to the Google Analytics website and sign up if you don’t already have an account. Once registered, create a new property for your main website. This property will collect data from all domains, including forwarded ones.
2. Obtain the Tracking Code:
Google Analytics uses tracking codes to collect data from your website. Here’s how to find the tracking code for your forwarded domain:
- Navigate to the Admin section in Google Analytics
- Under the Property column, select Tracking Info, and go to Tracking Code
- Copy the unique JavaScript snippet provided
This tracking code ensures that all visitors, including those from a forwarded domain, are tracked effectively.
3. Add the Tracking Code to the Forwarded Domain:
Once you have the tracking code, you must add it to your forwarded domain. The method will vary depending on how your domain is being forwarded:
Via a Domain Registrar:
If you’re using a registrar’s forwarding service, check their documentation for adding tracking codes. Look for an option to modify DNS settings or insert custom code snippets.
Via a Web Server:
If you are forwarding a domain using a web server, add the tracking code snippet to the HTML of the forwarded domain’s pages. Place it just before the closing tag.
Via a Vanity URL Service:
Vanity URLs, custom-branded and memorable domains, often use URL-shortening or redirection services. To track vanity URLs, ensure the service allows custom code insertion.
4. Use UTM Parameters for Detailed Tracking
Urchin Tracking Module (UTM) parameters are tags added to a URL that helps Google Analytics identify traffic sources, mediums, and campaigns. These are particularly useful for tracking URLs associated with forwarded domains.
5. Test Your Tracking Setup
Before collecting real traffic data, test the setup:
- Visit the forwarded domain and ensure it redirects correctly.
- Check your Google Analytics account under “real-time reports” to verify if the visits are being recorded.
6. Analyze the Data
Once the setup is complete, Google Analytics will have some time to collect data. Access your reports to analyze:
- Traffic sources and mediums (including referrals from forwarded domains).
- User behavior, such as bounce rates and session durations.
- Campaign performance using UTM parameters.
By tracking URLs and vanity URLs effectively, you can gain insights into how users engage with your website and optimize future campaigns.
Do Forwarded Domains Appear as Referrals in Google Analytics?
Yes, forwarded domains typically appear as referrals in Google Analytics. For example, if “example1.com” redirects to “example2.com,” the latter will record the former as the referral source.
Benefits of Tracking Forwarded Domains in Google Analytics
- Maintain a complete view of your traffic sources.
- Consolidate analytics data for easier reporting.
- Preserve the SEO value of old domains.
- Optimize user experience by identifying and addressing any performance gaps.
Conclusion
Learning how to track a forwarded domain in Google Analytics is essential for anyone managing multiple domains, rebranding, or running targeted marketing campaigns. With this guide, you’ll measure performance accurately and unlock opportunities to enhance your website’s success.
Still confused or want to share your thoughts? Leave a comment below!
