5 Vital Reasons Your Business Email Address Should Match Your Domain Name
Your email address is one of the first impressions people will have of your brand or business when you drop by their inbox. That is why businesses must have a professional email address that represents them well and clearly shows they mean business.
A professional email address, mainly used for business communications, is based on your custom domain containing your business name (for example, [email protected], where yourwebsite is usually your business name).
With a professional business email address matching your domain name, you can:
1.Reduce the chances of being marked as spam
As anyone can sign up for a free email address in a few clicks, they’re often used by spammers. And consequently, these email addresses are often viewed with suspicion.
To make your emails look credible and increase the chances of people opening them, it’s crucial to have a professional email address with your domain name in it. It acts as a trust marker!
2. Establish trustworthiness
Associating your business’s name with your email address lets potential clients easily recognize and develop interest in your offers. Customers will also remember your business name, building brand awareness and trust.
What would you do if you received an email from [email protected] instead of [email protected]? Chances are you will ignore it or leave it unopened.
So, to stand out and be recognized, always use professional email addresses for your business.
3. Organize your emails by purpose
Organizing your incoming emails by assigning different email addresses to purposes or departments helps you manage your workload while adding credibility to your business. This further reinforces you have an established presence.
For instance, for your yourcompany.com website, you can create email addresses like [email protected] or [email protected].
4. Promote your brand
Because you’re a part of a company, you carry its name wherever you go — even virtually. A customised business email is very similar to word-of-mouth marketing. You speak to a client directly, albeit through the web.
If you’re planning to establish a solid email marketing strategy, using a professional email helps customers remember your product branding easily.
5. Maintain a professional image
It’s essential to maintain a professional image to keep the trust of your customers and appear credible online. When existing or potential customers contact you with questions, or if you reach out to them or other businesses, using an address like [email protected] would look more professional than [email protected].
Routing your emails with an email address containing your domain name shows that your business is genuine and well-established, making customers feel more comfortable.
Communicate and Collaborate with Google Workspace
When you buy a professional email address, you also get access to a host of tools to streamline tasks and get more work done. These tools range from file sharing and cloud storage to team calendars. Google Workspace (Formerly G Suite) is one such tool that BigRock offers.
Three major developments that were introduced with Google Workspace include:
- A new and integrated user experience. It helps frontline workers stay closely connected, teams to collaborate effectively, and businesses to power new digital customer experiences.
- A new brand identity. It reflects Google’s ambitious product vision and the way its products work collaboratively.
- New ways to get started. Provides solutions tailored to the distinct needs of different businesses.
What You Can Do with Google Workspace
With automatic updates and cloud storage for your files, you can easily collaborate on projects with your team from across the globe without needing to update any applications or worrying about losing files. You will even be able to stay on track with the appointment and bookkeeping tools included.
Broadly, you’ll be able to:
Communicate
- Get a professional email address for your business with all the features of Gmail.
- With a smart calendar, add reminders and schedule meetings without missing anything.
- With Google Meet and Google Chats, stay connected with your colleagues via HD video calls.
Collaborate
Capitalize on smart collaboration by saving your work on the cloud and collaborating in real-time.
With smart search, you can easily search across all the files, engage employees, have fruitful discussions, and stay relevant all at one time.
Manage
- Through the admin console, efficiently manage groups, users, and permissions.
- Store and archive your data on the Vault without missing any information.
- With endpoint management, manage and secure multiple devices.
Get a Professional Email for Your Business Today
Professional emails are a vital part of most small and medium-sized businesses’ marketing strategies as they establish trustworthiness, promote their brand, and help maintain a more professional image. The key is to stay on top of designing exciting content ideas that persuade your subscribers to act.
As emails are also effective in generating people’s interest in a product or service, create a professional email address today and watch your sales grow.
