Why Take Your Business Online?

Why Take Your Business Online?

Being online today translates to being connected—on social media, search engines, or anywhere on the internet, really. Tangentially speaking, what does it mean for your business?

Should you take the plunge and set up a website?

If yes, then where should you even start?

Consider this guide your primer on why and how to take your business online. Let’s go!

The Current State of Online Businesses

What does the current online business landscape look like? Here’s what the data tells us:

  • No website policy: Forbes claims that nearly one out of three businesses still don’t have a website.
  • Social commerce is a thing: Social commerce sales are all set to reach $2.9 trillion by 2026:

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  • Online shoppers are on the rise: As of 2023, there were a total of 2.64 billion e-commerce shoppers.
  • Monthly shopping is common: For 79% of shoppers, shopping online at least once a month is a part of their regular routine.
  • Brand research: Around 76% of online shoppers check a business’s website before visiting their physical store or location.
  • Increasing retail ecommerce sales: Retail ecommerce sales are predicted to reach $8.148 trillion by 2026:

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Moreover, data estimates that by 2026, 24% of retail purchases will take place online.

The learning: Online businesses are here to stay. Customers love them for convenience-based shopping, and brands love them for higher profits and reach. 

10 Reasons to Take Your Business Online

Let’s start with the basics and understand why taking your business online is a smart idea, investment-wise and otherwise:

1. Infinite Income Potential:

Around 8.5 billion searches are handled by Google every day, with each person searching 3–4 times. Moreover, 57% of online shoppers agree to shop internationally. This means two things:

  • One, your business holds the potential of getting massive visibility that’s not confined to your local crowd.
  • Two, if your customers don’t get what they want locally, they won’t hesitate to buy from international websites.

2. 24×7 Operations:

As per 62% of CX leaders, offering more ‘instant’ experiences customers expect is (still) a shortcoming. One way to enable customers to have instant experiences is by literally being available 24x7x365—having an online website allows your brand to do just that.

Plus, you’ll be making money even while sleeping (as long as your server isn’t down) and generating leads and inquiries around the clock. This is because many people prefer to research and gather information outside of regular business hours.

Your website can serve as a 24/7 salesperson, providing answers to common questions and capturing leads for follow-up when your business reopens. Nordstrom’s website integrates a chatbot to answer important questions customers may have regarding their orders:

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3. Lower Operational Costs:

A traditional brick-and-mortar shop is hard work and costs money. You need to pay for the staff, which can run as high as 70% of the cost, the monthly rent, the maintenance costs, inventory costs (25-35%), and so on.

With an online store, many of these costs are significantly reduced or even eliminated. You can always operate with a smaller team, potentially even managing the store yourself!

4. Greater Flexibility:

Another advantage of going online is eliminating all kinds of geographical restrictions—in that you can manage your online business from anywhere in the world, as long as you have an internet connection.

5. First Touch Point Of Contact:

Shoppers no longer want to spend hours at the local mall. In today’s digital setting, the first interaction between a customer and a business often occurs online, particularly via social media.

Plus, entrepreneurs are constantly looking to launch new ventures with minimal overhead and cement a strong online presence. Enter: code-free website builders—ones that are making this transition easier, owing to a low barrier to entry for establishing a high-revenue online store.

6. Improved Decision-Making (And Profits):

You can use your website to do the groundwork for customer research. This includes understanding:

  • What factors influence their purchasing decisions
  • What kind of products they’re currently interested in
  • Their feedback and reviews on your products

What’s the use of analyzing this data, you ask? For starters, you can make informed decisions about your product offerings and guide your pricing strategies as well as marketing campaigns with real-time data.

7. Enhanced Brand Awareness:

You must think of your website as a marketing tool—one that enables customers to know more about your brand, company culture, its products, etc.

Plus, potential customers can do their research about your brand, place orders at one-click, and get customer service at their convenience.

For instance, Oatly gives a sneak peek into what drives the brand’s culture and ethos using its website:

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8. Improved Company Image:

Having a professional website and selling online is central to building your company’s image (and credibility). Without a website, potential clients may question your commitment to business or even be unaware of your existence.

For example, Gwyneth Paltrow’s website, Goop, is as professional as it gets:

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The user interface is intuitive, the images and graphics are on-point, the font used is easy to read, and so on.

In today’s digital age, the internet is often the first place people look to discover new businesses or learn more about ones they’ve heard of. If you lack an online presence, especially a professional one, you risk not being taken seriously by prospects and losing business to competitors who have established themselves online.

9. Stellar Customer Support:

A website empowers you to address customer inquiries; we’ve already established this. However, you can also use it to conduct sales webinars by creating a video, product specifications sheet, or even an FAQ section.

The idea is to let the team get away from repetitive, time-consuming tasks and direct clients to your company/product information for years to come. This ‘saved’ time can be better used to improve the service you provide.

Generally speaking, your clients and prospects may have the following questions circling their mind:

  • Product-related specifics before making a purchase
  • Resolving issues with an existing purchase
  • Your operating hours and contact availability

Take inspiration from Sephora’s website, which has a dedicated FAQ section to provide customers with the information they need precisely when they need it:

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As you can imagine, this reduces the number of phone calls regarding technical questions and increases sales. You can dedicate more time to revenue-generating activities and less time to handling routine customer service inquiries.

10. Easy To Build: 

If you’re a startup that’s just starting out, you may not have the resources, money, bandwidth, or time to set up a full-fledged website. Why not use a no-code website builder like BigRock?

You can build a professional and mobile-ready website in minutes with zero coding skills. As you onboard, this AI-powered builder will accurately guide you at every step of the way and help you create the website of your dreams.

The builder will pick the ideal layout, add images, and provide pre-made content which you can easily customize—it’s as simple as that!

How to take business online? The Technical Aspects Explained

Starting a website involves several technical aspects that can seem daunting at first. However, with the right approach, you can set up your website smoothly and efficiently.

Here’s a step-by-step guide to help you get started:

Step 1: Select Your Domain Name

When selecting your domain name, brainstorm on the following questions:

  • What is the purpose of my website?
  • What keywords are relevant to my business that I can incorporate into my domain name?
  • Are there any trademarks or existing websites with a similar domain name?

Remember that your domain name is essentially your website’s address on the internet. It should be memorable, short, easy to spell, and relevant to your business, as Glowfully demonstrates below:

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The domain name Glowfully is concise, easy to spell, and directly relates to the concept of radiance and vibrancy. All these terms are associated with beauty, wellness, and positivity.

This kind of domain name helps create a strong, memorable online presence and attract the right audience. To help you get started, you can purchase a domain name from a registrar like BiGRock.

BigRock also offers an AI-powered domain name generator. Use it as a soundboard to bounce off a few ideas and arrive at the right name.

Step 2: Select a Web Hosting Service

In your website creation journey, the next step is selecting a web hosting service.

In terms of the definition, web hosting is where all your website’s files are stored and served to visitors. BiGRock offers reliable web hosting services to help you get your website up and running quickly with enhanced security and maximum uptime.

But how to choose a hosting plan that meets your needs in terms of storage, bandwidth, and features? Consider these tips:

  • Storage: Consider the amount of space you need for your website’s files, such as images, documents, and videos. Ensure that the hosting plan you choose provides sufficient storage space to accommodate all your website content.
  • Bandwidth: It is the amount of data that can be transferred to and from your website. It’s important to choose a plan with sufficient bandwidth to handle the amount of traffic your website receives. If you expect high traffic volumes, you’ll need a plan with higher bandwidth limits.
  • Features: Look for hosting plans that offer what you need. BiGRock provides a variety of plans with different features, including email hosting, website builders, and security features like SSL certificates.

Step 3: Set Up Your Hosting Account

Once you’ve selected a hosting plan, you’ll need to set up your hosting account. This involves creating a username and password and providing payment information. BiGRock’s hosting platform makes this process fairly straightforward.

It offers four hosting options – shared hosting, cloud hosting, specialized hosting, and reseller hosting.

Once you’ve chosen your hosting model type, it’s time to set up your hosting account. For this, you’ll need to:

  1. Visit BiGRock’s website and navigate to the hosting section.
  2. Choose the hosting plan you selected earlier and click on the “Get Hosting” button.
  3. Fill out the required information, including your name, email address, and desired username and password.
  4. Provide your payment information to complete the setup process.

Step 4: Create Your Website Foundation by Installing a Content Management System (CMS)

A CMS makes it easy to create and manage your website’s content.

But narrowing down on the right CMS system takes work and a fair bit of thinking. Ask yourself the following questions:

  • Which CMS should I choose?: Consider your website’s needs and your technical expertise. While WordPress is user-friendly and widely used, you can also go for Joomla and Drupal options, which have more advanced features but may require some amount of technical knowledge.
  • Is the CMS easy to install?: Check if the CMS can be easily installed through your hosting provider’s control panel. For instance, BiGRock offers options like Drupal and Joomla, powerful CMS platforms to help you create a dynamic, content-rich and engaging website easily. Here are a few advantages of this rock-solid CMS hosting:
    • Unlimited domains and email
    • Unmetered disk space
    • 99.9% uptime with dedicated 24×7 CMS technical support
    • 30-day Money Back Guarantee
  • Does the CMS have adequate support and documentation?: Ensure the CMS has a strong support community and comprehensive documentation. You can visit the CMS’s website and forums to assess the level of support available.
  • What add-on features does the CMS offer?: Identify the key features you need for your website, such as blogging, e-commerce, or multimedia support. As a thumb rule, choose a CMS that offers the features you need out of the box or via plugins/extensions.
  • Is the CMS secure?: Cross-check whether the CMS regularly releases security updates and has a good security track record. This tip is non-negotiable.

Step 5: Customize Your Website

After installing your chosen CMS, the fun stuff begins, aka customizing your website to match your brand and vision.

BiGRock offers web design services to help you create stunning, responsive websites and maximize your user experience. To customize your website, follow these steps:

  • Choose a theme: Select a theme that reflects your brand’s style and identity. BiGRock provides a range of themes to choose from, ensuring you find one that suits your needs.
  • Customize the layout: Use the customization options in your CMS to adjust the layout of your website. You can rearrange elements, change colors, and add widgets to create a unique look. Your website can make or break your brand’s impression, so choose the right combination of fonts, illustrations, videos, and so on.
  • Add quality, original content: This step is all about adding value-add content to your website to showcase your products and how your brand functions.Start by creating your website’s core pages, such as the home page, about page, and contact page. You must also write blogs on helpful topics that people genuinely want to read.

    BiGRock allows you to instantly set up your ideal blog and share your ideas with the world using the Blog Creation feature. Get going with creating engaging posts and leveraging the power of the written word.

  • Install the right plugins: Improving your site’s functionality is an ongoing process – meaning you need to constantly revisit your plugins and see which ones are working and which ones aren’t.For instance, SEO is the bedrock for driving organic traffic to your website. Use SEO plugins to add relevant keywords to your content, optimize your meta tags, and ensure your site is mobile-friendly. BigRock’s hosting platform provides managed SEO services to help you optimize your site without much effort.
  • Preview and test: Before making your website live, preview it to ensure everything looks and functions as intended. You must test all links and forms to ensure they work correctly.
  • Publish your website: Once you’re satisfied with your customization efforts, publish your website, and it’s live!

Step 6: Understand Your Website Visitors and Set Up Google Analytics

Google Analytics is a powerful tool that helps you track your website’s performance and gather valuable insights about your visitors. After all, making changes to your online business blind or on guesswork can be a wasted effort.

With BiGRock’s hosting platform, you can easily set up and add Google Analytics to your website and monitor your site’s traffic as well as customer behavior quickly. You can also track the click on every page and see the number of page visits, bounce rate, audience demographics, and more.

Step 7: Launch Your Website

Once you’re satisfied with your website’s layout, design, and content, it’s time to launch it. To launch your website, follow these steps:

  • Ensure all your website’s pages and links are working correctly.
  • Update your website’s metadata, including the title and description, to optimize for search engines.
  • Use BiGRock’s hosting platform to publish your website and make it live on the internet.
  • Promote your website through social media, email marketing, and other channels to attract visitors.

Step 8: Monitor—and Maintain—Your Website

In the final step in the process, you must regularly update your website with fresh content and keep an eye on its performance.

6 Tips to Boost Your Online Business

Is there a way to improve your online sales? Here are 6 tips to integrate into your online ecommerce strategy:

Tip 1. Create an Search Engine Optimization (SEO) strategy

Want to rank better on Google search engine? You need to ace your SEO strategy. Here are a few tips worth considering:

  • Conduct keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner to identify high-volume, relevant keywords for your niche.
  • Optimize your website’s meta tags (title tags, meta descriptions) and on-page content (headings, body text) with these keywords.
  • Improve website loading speed by leveraging browser caching, optimizing images, and using a content delivery network (CDN).
  • Create high-quality, relevant content that addresses user intent and provides value to your audience.
  • Build quality backlinks from reputable websites in your industry through guest posting, outreach, or content partnerships.

Tip 2. Map out your Search Engine Marketing (SEM) strategy

Promoting your website and boosting its visibility across search engines is a type of marketing. In technical terms, we call it SEM. Use these tips to optimize your SEM strategy:

  • Set specific, measurable goals for your SEM campaigns, such as increasing website traffic by 20% or achieving a 5% conversion rate.
  • Define your target audience and segment them based on demographics, interests, and online behavior.
  • Choose relevant keywords for your campaigns and group them into ad groups based on themes or topics.
  • Create compelling ad copy that includes relevant keywords and a strong call-to-action (CTA).
  • Monitor your campaigns regularly and use data-driven insights to optimize your bidding strategy, ad placements, and targeting options.

Tip 3. Conceptualize your Social Media Marketing (SMM) strategy

In addition to SEO  and SEM, you need to work on your SMM strategy as well and promote your online business holistically. Here’s how:

  • Identify the social media platforms where your target audience is most active and create a presence on those platforms.
  • Develop a content strategy that includes a mix of promotional content, educational content, and engaging visuals (images, videos, infographics). Remember, your SMM is only as good as the content you roll out.
  • Use social media listening tools to monitor conversations about your brand and industry, and engage with your audience by responding to comments and messages.
  • Collaborate with influencers or brand advocates to reach a larger audience and increase brand awareness.
  • Analyze your social media performance metrics (engagement rate, reach, clicks) to evaluate the effectiveness of your strategy and make adjustments as needed.
  • Create a schedule for posting content on social media to maintain a consistent presence.

Tip 4. Focus on ecommerce fraud and detection

By 2025, the ecommerce fraud detection and prevention market will reach over $69 billion. It’s no surprise that website owners are constantly looking to up their website’s security.

According to the latest Zendesk report, “Security is no longer an add-on; it should be seamlessly integrated into your customer journey.” This is probably why 74% of CX leaders are investing their time in devising detailed strategic plans to counteract digital deception.

Tip 5. Don’t skimp on email marketing.

According to data, CX leaders believe that generative AI will influence 53% of email marketing:


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It’s a proven fact that email marketing remains one of the most powerful tools in your marketing arsenal. You get a higher return on investment consistently.

Plus, it’s a direct and personalized way to engage with your audience, and when done right, it can significantly impact your bottom line. To make the most of your website, complement it with a robust email marketing program and drive customers to your website organically.

Tip 6. Laser-focus on social proof.

Showcasing your social proof helps you to demonstrate how satisfied customers are with your product. More importantly, it drives goodwill and trust while generating sales.

You can add a variety of options on your website as social proof, such as:

  • Photos and video testimonials from customers
  • Company names and logos from recognizable brands
  • Number of followers on social media
  • Download and purchase counts
  • Customer case studies
  • Ratings or feedback from customers
  • Reviews on third-party sites like Yelp or Google
  • Celebrity endorsements and shout-outs from influencers
  • Testimonials from industry experts

Kiehl integrates product reviews on the product page and builds customer trust in the process.

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Connect, Engage, and Grow Online with BigRock

Setting up an online business does not need to be an overly complicated or risky affair. Granted, there are multiple moving parts to take care of. But if you start on the right note, all the pieces will fall into place.

That said, you do need an expert on board to guide you at every step of the way. For all your domain or web hosting needs, you can get in touch with our team at BigRock. We offer a wide range of website development services—whether it’s domain registration, web hosting, or website building tools, we’ve got your back!

So why wait? Connect with us and jump-start your online journey with confidence.

WRITTEN BY:

Web hosting specialist with a knack for creativity and a passion for baking, serving up tech solutions with a side of sweetness.

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