How to Design an Effective E-commerce Website Quickly?
When it comes to designing an ecommerce website, it is imperative to create a roadmap, conceptualize, and arrange your products and content for effective display on the internet. A good ecommerce website design is all about using the right typeface, images, graphics, and colors that complement each other to attract potential customers. It’s also about providing a best-in-class user experience, presenting your website in the best light, and convincing them to make a purchase. But the question that arises here is, how to do it? To answer this, we have curated an ecommerce website design guide for you.
5 tips for creating an effective ecommerce website design that will elevate the look and feel of your website
1.Keep it simple
Simplicity is key. This adage can be applied to your ecommerce website as well. A simple design always trumps an overdone website design. The more elements you have on your website, the more it would distract the customers away from the ultimate purpose of the website, which is to close a sale. So, keep your design clean, simple, and clear to keep the focus on the sale.
2.Use colour to your advantage
Colour is a very powerful tool. Different colours evoke different emotions, feelings, and actions from people. So, if you want to gain the attention of people and elicit certain emotions, it is essential to adopt colour psychology to your advantage. For example, use the colour red for the purchase button if you want to motivate shoppers to make a purchase.
3.Use high-quality imagery
Getting professional images of your products and positioning it in different angles go a long way in building trust and confidence in your customers. No one would want to buy a product without seeing it properly. Therefore, it should be presented in a way that amplifies the overall look of your product.
Tap the services of a professional photographer to capture flattering images of your products. They know how to capture and present images in a way that speak volumes to your audience. This way, you won’t have to put twice the effort into taking the professional images yourself.
4.Make your content scannable
Make your content scannable to highlight the USP or the Unique Selling Proposition of your product. This is also applicable if you want to get an important point across through content. You can make your content scannable by breaking the content into different paragraphs, keeping sentences short, making the text bold to highlight key information and using bulleted lists.
5.Make it look authentic and professional
If you want to build trust and credibility with your customers, it is essential to build a professional-looking and authentic ecommerce website. Your colour palette, footer design, and typeface should be consistent all throughout your web pages and all product buttons and links should work.
An inconsistent and off-brand website design will look amateur and unprofessional to your customers, and this will reflect your business’s image. Thus, it will be hard for customers to establish their trust and confidence in you. So, from the outset, act as if you are a reputable business already so that it will be smooth to carry out moving forward.
Important pages to remember for your ecommerce website design
There are important pages of your ecommerce website that should be well-designed. Let’s look at each of them:
The homepage is the first thing that your potential customer sees when they visit your website. You can liken it to the storefront of a brick-and-mortar store that can either make or break the business. Therefore, it must make a good impression within the first few seconds. A few elements that efficient ecommerce homepages have are a clear set of product categories, hero images or the image sliders, and enter and exit popups.
Well-designed category pages help in organising your products as well as making the potential customer’s search seamless. Your category page’s design should be catered to customers who want instant information. Do this by providing filters to segregate products by their prices, colours, sizes, and so on.
The category pages should also be optimised for search engines, otherwise, it may hamper your ranking. Therefore, ensure each category page has a descriptive and SEO-friendly URL, fits logically into your page structure, and features texts for category descriptions.
An effective product page design is critical for your website. An uninteresting listing will affect your conversion numbers and traffic adversely. Therefore, ensure that your product page features high-quality product image(s), detailed product description, social proof and customer reviews, and product specifications (name, price, size, colour, key features).
There are many factors that cause the shopping cart to be abandoned by the customers such as too high extra costs (like shipping, taxes, etc.), sign ups required, too long/complicated checkout process, and confusing total order cost up-front. So, to make things smooth, you can:
- Enable guest checkout for first-time shoppers
- Lessen the required fields in the form
- List the payment methods you provide
- Be transparent to customers about all the possible costs pre-checkout
Apart from these pages, other important pages of your website like the about us page, email subscription form, account registration, and login forms should also be well-designed to offer clarity to customers and increase the chances of conversions.
Exhibit an on-brand and presentable website design today!
Ecommerce websites are established so that customers will have another option of shopping instead of going to brick-and-mortar stores only. Therefore, their online shopping experience should be uncomplicated for the online business to thrive. An important factor of a successful online business is its website design because when you have such, it translates to a positive user experience.
Although you may not have a comprehensive understanding about all the elements mentioned in this article, you can outsource website design services from BigRock. We have a robust team of experienced web design experts who can help you build an impressive, professionally designed, and easy-to-navigate website with their out-of-the-box ecommerce website design ideas. Make things smooth and uncomplicated for you by contacting our representatives now.