Why You Need a Custom Email Address For Your Business
“What’s in a name?…”
While William Shakespeare may have believed that, I would like to disagree!
As we grow in our professional lives, we come across many people from different walks of life. Some inspire us, some we work with, some may be a friend of a friend, while others we may have met at a social or networking gathering. It’s common to exchange phone numbers and basic information, with the hope that someday you might do something big together, or just keep in touch as you grow your network.
Now, when your phone rings and the screen displays something like, ‘Dave – ABC Consultant’, you immediately know who is calling, and an instant recollection of what they do and where you met pops up in your head within those few microseconds before you answer the call. Right?
A custom email address will create the same ‘instant recall’ and ‘familiarity’ for your business. Seeing a familiar name pop up in an otherwise busy and spam-filled email is a welcome delight — hey, I know this guy (business)!
Get Noticed With a Business Email Address
A business email address not only enhances brand recall and familiarity but also adds that punch of professionalism for your brand.
Step into another business’s shoes to understand this better.
Say, for example, you buy a pair of shoes from a local brand called ‘Shoefie’. You receive the product, but unfortunately, it’s a size smaller and you raise an exchange request through their website’s customer support chat. You promptly receive an email from [email protected] to confirm the processing of your exchange request. Now, when you see this in your inbox, even before you open the email you know who it’s from and you already have an idea as to what to expect from the email.
Similarly, if you’re a business, you want your customers and clients to recognize your email even before they go ahead and open it. It’s your professional identity that makes you stand out, get noticed, and gives you the chance to enhance communication with your customers and clients. Additionally, it also keeps you out of the ‘spam’ and ‘trash’ folders — thus giving you yet another chance to be able to do more business, and keep growing.
In a nutshell, an enterprise email is your professional online calling card.
Here’s Why You Need To Get A Business Email Address — NOW!
If I still haven’t made my point, here are five things you get with a custom business email address:
- Professional Impact
A custom email business address is your professional identity in the online world. It’s equivalent to your name in the physical world.
- Boost Familiarity
Just like people know and recognize you by your name, people and other businesses will recognize your business in their inbox with a custom email address.
- Build Trust
Like we saw in the example above, people will have more trust in opening an email if they recognize the name right from the start. It also shows your trust in your brand name.
- Greater Control and Security
If you own a professional domain name and business email address, your email hosting provider will give you the support to ensure smooth delivery and receiving of emails with better uptime as well as better security with encryption benefits.
- Build Brand Identity
In this ever-evolving digital world, a strong brand identity is your gateway to success. Right from your brand’s look and feel, to how you communicate and what you stand for — build a strong brand identity to boost your business. A company email address is an integral part of your brand identity.
Create an Impact with a Powerful Business Email Address
If you’re wondering how to choose a professional business email address or how to get a custom email address, it all starts with your business goals.
Choose an email hosting provider who understands your business needs and can offer complete support for your goals. With numerous satisfied customers, and an aim to offer complete customer satisfaction, BigRock offers professional Email Hosting services that can help you grow your business.
The next time you open your inbox, see how many businesses you instantly recognize and how that changes the way you interact with them — that’s the recall value you want for your business.
“Uneasy lies the head that wears a crown.”
Now that’s a Shakespeare quote I’m willing to get behind! Power ahead, no matter how uneasy it may seem, wear your crown and take pride in your success.
If you have any questions please feel free to leave a comment below. Also, head to our Email Blog category to know more and stay updated.
