4 Reasons Your Small Business Requires Professional Email Hosting
Several free email service providers exist today, who usually offer satisfactory services and benefits. While the idea of using free services may seem attractive, these platforms may leave your email addresses looking too generic and unprofessional. You may also deal with issues like lack of security, lower credibility, and more. Thus, using a professional email can be advantageous.
In this article, we will take you through what email hosting is, how it works, its benefits, and why your company needs it.
What Is Email Hosting?
Email hosting is a service that runs email servers. It allows you to send, receive, and store emails on the server provided by a hosting company.
Instead of having a generic email address (let’s say you run an ice cream business) like [email protected], you can create a custom domain-based email address like [email protected] with email hosting to create an impact on your customers and leverage a wide range of benefits.
How Does It Work?
With email hosting, you get various solutions to better scale your business on top of a server to host your emails. Such solutions provide features that enable your emails’ re-routing and replication, secure authentication, efficient management of user domain names, and more.
The email hosting server acts as a trusted link between your email server and your recipient’s email server. When you send an email, it gets routed between these two servers, to ensure smooth transportation and delivery of your email. This also enhances the security of your emails and minimizes the risk of viruses and spam to a bare minimum.
As you have an additional layer of security while sending information over emails, the risk of data breaches or theft is also reduced. The professional email servers are also equipped with industry encryption, ensuring the data is encrypted while it is being transferred, and that no unauthorized party can access it.
With email hosting, you can be assured of better uptime. You can communicate in a timely and quick manner while avoiding critical communication errors. This is very useful for businesses that regularly send and receive emails from customers that require immediate attention.
How Can Professional Email Hosting Services Benefit Your Business?
Email hosting mainly consists of two important elements – brand security and brand identity.
Nonetheless, it is essential to have a powerful and impactful brand identity in this fast-paced online world. With the booming e-commerce industry and most businesses going digital, it’ll take more than just the product or service to achieve milestones. Customers want to deal with the companies they recognize and trust.
Above all, customers prioritize security. Moreover, as email communication has taken over all the traditional communication methods, you must make it safe and secure, regardless of the degree of sensitivity of the information. Doing this will ensure all the emails are fully encrypted and protected besides helping you build reliability and credibility.
Apart from being an assertive professionalism and communication tool, professional email hosting helps in various other ways:
One of the major problems that businesses usually face with free email services is storage. And unlike your personal email ID, you cannot randomly delete too many emails, especially if they contain important information. You won’t have this problem with business email hosting as it offers more storage.
Uptime is crucial for new and thriving businesses as it helps boost your internal team communications and customer service. Additionally, with good uptime, rest assured that your vital information will not be lost or delayed, and issues (if any) will be sorted efficiently.
To attract and retain customers, you need to make them recognize your brand. One of the interesting ways to do this is to link all your email communications to your business. Incorporating your domain name in the email ID solidifies the identity of your brand besides making it look more professional, building trust, and creating an impression of expertise and authority. Customers are less likely to trust emails that they receive from a Yahoo or Gmail account.
Free email service providers to help you save costs, but they lack a lot of features like robust security. Reliable email hosting keeps your emails safe from online threats.
Features like advanced anti-virus and spam protection spare your customers from being exposed to any attacks or flooded by spam emails. Your emails are completely encrypted, preventing them from being intercepted or read by outside parties.
Furthermore, business email hosting is usually built on cloud application interfaces, allowing you to sync all email accounts across all devices seamlessly through POP3, IMAPIMAP, and webmail services. If any issues arise, you can get in touch with your hosting provider.
Connecting All Email IDs
It is unlikely that your business will use a single email address for everything. Your business will require separate staff emails, customer service emails, and other information emails. And email hosting allows you to do this, making it a flexible and scalable option for your business.
How Can You Create a Professional Email Address?
You need to follow a simple process to create a professional email address:
Choose Your Email Host
You can create a business email address by finding a hosting package inclusive of a business email. It usually comes at an additional cost, but many users set up their business email this way because it is convenient. Or you can even buy it as a separate service.
Connect the Email to an Email Client
Log in to your hosting platform, go to the Email section, and search for a button that says Set up Mail Client or something similar. This will take you through the process of setting up your email with Outlook or any mail app.
Connect Your Email to Marketing Automation Software
Now, you will want to ensure that your chosen marketing automation platform has access to your email. Usually, this process includes navigating to settings and looking for an Email Sending or Domains button. Once you find this in your automation software, it will take you through the step-by-step process of connecting your email.
Now that you know how you can set up your business email, let us give you some examples and ideas to help you choose the naming conventions:
Combine Your Names
First name + last name = [email protected]
First name.last name = [email protected]
First initial + last name = [email protected]
Combining Your Name with Your City, Profession, or Degree
Establish a Stronger Brand Recall through Your Emails Today
With professional email hosting, you can always stay connected with your clients, employees, customers, and any professional network while making it easy for them to recognize you in their inbox. It builds a stronger brand recall, builds your credibility, and guarantees safe and secure communication.
To leverage maximum benefits, remember to choose a reliable email hosting provider that offers a comprehensive solution and 24/7 customer support at an affordable price.