Understanding Domain Squatting and Safeguarding Your Domain from Cybersquatting

Understanding Domain Squatting and Safeguarding Your Domain from Cybersquatting

Whether you’re a business owner, a website developer, or simply someone who wants to protect their online identity, understanding the concept of domain squatting is crucial in today’s digital landscape. This deceptive practice can harm your online presence and reputation, making it crucial to be vigilant and take measures to protect yourself against it. Read on to understand what domain squatting is, its working and ways to prevent it. 

What is domain squatting? 

Domain squatting, also known as cybersquatting, is the practice of registering or buying domain names that closely resemble trademarks or the names of famous individuals or well-established organizations without their authorization. The intention behind this practice is usually to exploit the reputation or goodwill associated with the targeted entity. 

Herein, cybersquatters often try to profit by either demanding a higher price to sell the domain back to its rightful owner or by misusing it for nefarious purposes like deceiving visitors or damaging the reputation of the genuine brand or individual. Those who fall victim to domain squatting may have to negotiate with the squatter, resort to legal actions, or explore alternative domain names to safeguard their online presence and brand integrity. 

How does domain squatting work? 

Here’s how domain squatting typically works: 

1. Searching renowned domains 

Domain squatters engage in research to identify domain names that hold considerable value or are expected to be in high demand because of their connection to renowned brands, trademarks, or notable individuals. 

2. Acquiring similar domains 

Upon identifying potentially valuable domains, cybersquatters promptly proceed to register or acquire them, preempting legitimate trademark holders or individuals from securing those domains. 

3. Exploiting the acquired domains 

Once in possession of the domains, cybersquatters employ various tactics, including: 

Demanding exorbitant prices: Squatters may contact the rightful trademark owner or individual and attempt to sell the domain at an inflated price, capitalizing on the value of the trademark or the reputation of the individual. 

Deceptive websites: Some squatters create websites or web pages on the acquired domains that closely resemble the genuine brand or individual. These deceptive sites aim to mislead visitors into believing they are interacting with an authentic entity, potentially resulting in financial or reputational harm. 

Revenue generation: Cybersquatters may generate income from the acquired domains by displaying advertisements, redirecting traffic to other websites, or employing other methods to generate profits. 

Legal consequences: Those who fall victim to domain name squatting encounter various difficulties. They may be required to engage in negotiations with the squatter in order to regain control of the domain, which could potentially lead to legal action. Alternatively, victims might opt to pursue alternative domain names or implement measures to safeguard their online presence and protect their brand identity. 

Examples of cybersquatting cases 

1. TikToks.com 

Two individuals acquired this domain with the aim of capitalizing on the rising popularity of the social media platform TikTok. Despite TikTok’s parent company initially offering compensation for the domain, the squatters refused, resulting in a legal dispute. Ultimately, TikTok emerged victorious in court, compelling the individuals to relinquish control of the URL. 

2. Fox News 

Fox News filed a lawsuit against the owner of xofnews.com and foxnews-entertainment.com for engaging in cybersquatting. The website owner replicated the design and logo of the genuine Fox News site on these domains.` 

Upon visiting these sites, users encounter an article promoting a purported miracle weight loss supplement. At the conclusion of the article, a link directs readers to a payment page where they can purchase the supplements. The main concern is that readers might trust the claims presented on these websites due to their resemblance to the authentic media channel, potentially leading to financial transactions based on misleading information. 

Ways to prevent domain squatting 

A few of the many easy ways to prevent domain squatting are: 

1. Register similar names  

To safeguard against domain squatting, it is advisable to purchase domain names with various extensions like .com, .co, and .biz, preventing squatters from acquiring them. You can take the help of tools like Bigrock’s domain suggestion tool to find variations of your domain name.

Additionally, conduct research to identify common misspellings of your domain name and consider registering those variations as well. 

2. Obtain trademark registration 

It is highly recommended to obtain your domain name’s trademark registration to establish a solid legal foundation and gain exclusive rights to use the domain. This will be helpful in addressing domain squatting.  

If a squatter registers a domain name that closely resembles or is identical to your trademark, you have the legal grounds to take action and reclaim the domain while stopping its unauthorized use. 

Typically, you would file a complaint with the relevant dispute resolution provider, such as WIPO or the National Arbitration Forum, to initiate the process of reclaiming the domain name. 

3. Domain privacy protection 

Domain privacy protection safeguards the personal information of domain owners in the WHOIS Lookup database. It shields details like name, email address, and phone number from public view, offering the following benefits: 

Reduced unwanted emails: Keeping your contact information private minimizes the risk of receiving unsolicited emails containing viruses or malware, enhancing your security. 

Prevention of cyber attacks: Concealing your details makes it harder for attackers to compromise your accounts or exploit your domain for phishing and malware attacks. 

4. Purchase domain name from an accredited registrar  

To ensure safety and avoid scams, it is crucial to select a domain registrar authorized by the Internet Corporation for Assigned Names and Numbers (ICANN). 

As an ICANN-accredited registrar, Bigrock adheres to stringent verification procedures for domain registration. Additionally, we provide extra security measures to enhance the protection of your domain name. 

READ: Domain Privacy Protection 

How to reclaim a squatted domain? 

To reclaim a squatted domain, you can take the following steps: 

  • Gather evidence of your rights to the domain, such as trademark or prior usage. 
  • Contact the domain squatter directly to negotiate a resolution. 
  • File a complaint with a dispute resolution provider like WIPO or the National Arbitration Forum. 
  • Consider legal action if negotiations and dispute resolution fail.  

Reclaiming a squatted domain often involves a combination of negotiation, dispute resolution, and legal measures to assert your rights and regain control of the domain. 


Cybersquatting remains a potential danger for businesses, even though its prevalence has decreased over time. It is crucial for companies to comprehend the workings of cybersquatting, its various forms, and when it crosses legal boundaries in order to safeguard their interests and reputations. Taking proactive measures such as acquiring relevant domain names and trademarking their business name can help companies protect themselves. 

Domain Squatting FAQs 

Is domain squatting legal?  

The legality of domain name squatting varies and can depend on the specific circumstances and jurisdiction. In some cases, domain squatting may be considered illegal, while in others, it may fall into a legal grey area.  

Generally, domain name squatting becomes illegal when it is done in bad faith and with the intent to deceive or harm the rightful trademark owner. 

Is domain squatting still happening?  

More people using the internet means it’s harder to find .com domain names, which is actually a good thing because there’s less domain squatting happening. But wait, there’s a twist! ICANN introduced generic top-level domain names (gTLDs) to make it easier to get relevant domains with extension names like .news or .clothing.  

However, this has caused concerns for big businesses and public figures as domain squatters can now snatch up websites with famous trademarks. Surprisingly, lawsuits against squatters are still ongoing, showing that domain squatting has evolved and is here to stay. People worldwide are trying to profit from valuable names. It seems to be a constant battle. 


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