Know Which is The Best Blogging Platform For You in 2020
The year 2020 has had its share of ups and downs, highs and lows, challenges and opportunities. Whether you’re a business owner, a blogger, a student, or a professional — this has been the year of re-inventing and re-imagining our skills and potentials.
Blogging is a great way to put out your thoughts or opinions, share valuable information, gain traffic, help customers or users, or simply offer relevant content to a set audience. With most people turning to the internet for solutions, answers and options — for almost all day-to-day activities — blogging is an effective tool to get noticed, and also make money.
Of course, starting a blog is easy, but it’s keeping it consistent, relevant and useful for your audience that ultimately helps achieve desired goals. Say, for example, you own an e-commerce store, and you decide to start a blog to give more information about the products you offer. Customers can use the information to know more about your product, see different uses and also learn more about the benefits. If you stop making the blog informative and only focus on pushing customers to buy, they will eventually drop out. Your aim must remain consistent and focus on being informative rather than hard-selling your products.
But all of this starts with one big decision — the blogging platform you choose.
The best blogging platforms will not only allow you to get your blogs out there, but also give you the support of useful tools and features for added benefits.
Ready to start a blog? Which are the best blogging platforms of 2020? How do you choose the best blogging platform for your needs?
Let’s dive in and know more about the best blogging platforms for you to choose from.
Best Blogging Platforms of 2020
To know which is the best blogging platform for you, you first need to determine your goals. For example, if the goal for you is more visibility, you want to choose a platform that has in-built SEO features and tools. Similarly, your goals could be a mix of content including videos, text and other visual-based content, or your goal could be to drive traffic to another website etc. Knowing your goals is the first, and most important step, to picking the right blogging platform.
Here’s a list of some of the best platforms that can support your goals:
WordPress.com is a service that hosts WordPress sites, powered by Automattic, and is probably the more preferred platform for beginners. However, the natural progression for a blogger is then WordPress.org — a community where people work on the open-source WordPress software that can be downloaded and run on your own web server.
The fact that WordPress.org allows you to pick a custom domain name, gives your efforts a more personalized and professional look. It also comes packed with a wide range of themes and templates that have been specifically designed for blogs, along with a large number of plug-in options. It has many advanced tools that may seem a bit overwhelming as a beginner, but once you get the hang of it, it’s all an upward rise from there.
- SEO Enabled
- Efficient integration with social media
- Wide range of themes and templates
- Web designing and development may be tough for beginners
- Advanced tools and plug-ins are not free
- Some updates may require technical know-how
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Wix is a popular blogging platform amongst beginners. It comes with many pre-designed templates that can support blogging goals for both businesses and individuals. It also has a library of images and videos that can give your blogs a more appealing look. It is backed with SEO tools that allow you to boost your content and get noticed.
- Basic website builder tool is free
- Easy-to-use tools for beginners
- Simple drag-and-drop interface
- Does not offer a custom domain name
- The basic plan does not include advanced features
- Once a template is selected you cannot change it
From pre-designed templates to easy-to-use website building tools, Weebly is another popular blogging platform for beginners. It’s best known for its drag and drop functionality for posts and pages that sets it apart from some other popular platforms. Additionally, it has an effective navigation menu that allows better organization of content for bloggers.
- Easy to customize
- Pocket-friendly and easy to use
- Strong community support
- Detailed customization may require coding experience
- May sometimes be sluggish and glitchy
- Certain placement and formatting options are not customizable
Blogger is best known amongst the newbie-bloggers for the easy and wide range of functionalities it offers. It’s as easy as signing up with Google, choosing a template and start posting your blogs. It also allows you to boost SEO efforts, buy a custom domain and other functionalities to give your blogging efforts the required support to achieve goals. However, the one disadvantage is that it does not allow you to add plug-ins, unlike other popular blogging platforms.
- A free basic plan with SSL pre-installed
- Simple tool and easy to use interface
- Complete integration with Google
- Lacks customer support
- Strictly a blogging platform thus lacks other features like marketing tools and support
- Not the best updates and features as compared to other platforms
While these would be my top 4 picks for the best blogging platforms for 2020, other popular platforms include:
Get Ready; Get Blogging
Know which is the best blogging platform for you? Here’s hoping these recommendations help you pick the right one. As mentioned earlier, first know what are your goals and then pick a platform that completely supports your blogging goals.
Blogging undoubtedly brings in great potential and opportunities for businesses and individuals. It may take a little time to kick-off but with consistency and the right efforts, it can definitely help you scale and succeed.
To know more about blogging and other effective resources that help you boost your business efforts, head to our Learning and Resources blog category.