Everywhere you turn, there’s a new AI tool upping the marketing game. Whether it’s generating incredible, never-seen-before images or writing code for you, AI is stepping up in big ways.
For marketers too, free AI tools are a goldmine. These AI tools help marketers create hyper-personalized campaigns, make the most out of the ad budget, and boost engagement like never before.
If you’re looking for the best free AI marketing tools to promote your brand organically, this guide is for you. We’re rounding up ten interesting AI tools you’ll find worth trying.
But First, What’s the Current State of AI in Marketing?
One field that has gained significantly with the advent of GenAI is marketing. Here’s what marketers feel about using AI for their marketing goals and campaigns:
- Balance of human and AI is important: For 73% of marketers, AI will significantly enhance marketing capabilities but won’t replace human creativity and expertise
- Upskilling and training are priorities: For 69% of marketers, the top challenge for driving AI inclusion in marketing is training and skilling.
- Ethical implications cannot be ignored: 70% of marketers are aware of the potential ethical concerns surrounding AI.
- A gap in adoption: 54% of marketers feel adopting AI in marketing is not completely understood.
The takeaway: There’s a growing need to first understand the marketing advantages AI tools bring to the table and proactively address the challenges along the way. Used right, AI has the potential to scale your organization’s personalization to unprecedented levels and optimize your campaigns from the get-go.
Top 10 Free AI Marketing Tools to Download Quickly
1. Canva: Design Websites, Social Media Posts, Logos, etc.
Canva’s signature AI design generator, “Magic Design,” is exactly the GenAI tool every small business needs. From professional social media posts to stakeholder-first presentations, designing becomes fun with this tool. You don’t need any coding skills or prior design experience to get started. Canva is easy to use and feels intuitive.
Top features of Canva for designing:
- Allows you to create designs using text prompts and images
- AI presentation maker builds the topic, outline, and content for you with one simple idea
- Magic Design for Video combines images and clips for you to create powerful short videos in an instant
- Plenty of royalty-free music and video assets available
- Ready to use templates for logos, websites, presentations, social media, and more
- AI image generator creates realistic images, which you can use for free (but with restrictions to the number of images you can generate)
Pros of Canva:
- Easy-to-use interface; users don’t need to be graphic design experts to use the tool
- Extensive library of templates and design formats such as posts, reels, stories, etc.
- Intuitive drag-and-drop functionality
- Easy to import data from multiple apps, such as Google Drive
Cons of Canva:
- Some advanced features like pro templates require a paid subscription, which can be pricey for smaller businesses
- Mobile version lacks the same features as the desktop version
- Export options can be restrictive
2. Lumen5: Create Impactful Videos on the Go
Want an AI tool that converts text into powerful videos? Lumen5 is for you. You can convert your blog posts into an immersive multimedia experience. Some users even call it the PowerPoint of video-making considering how easy it is to use. The app “stitches” together bite-sized videos in an intelligent way.
All you need to do is upload your Lumen5 and let the tool take over. It will create videos for your website, giving visitors the option to read, watch, or listen to your content.
Top features of Lumen5 as an AI video generator:
- AI Script Composer helps convert your articles, PDFs, whitepapers, blogs, etc. to video and generates scripts automatically
- AI video tool offers templated designs, suggestions for image placements, and recommendations for styles as well as colour themes
- AI Talking Head video feature adds a personal touch to your videos and makes them more relatable
- Transcript-based editing makes video editing super convenient and helps you to customize videos by adding your brand’s watermark, using a specific colour palette or font, and more
Pros of Lumen5:
- Converts blogs/articles into a full-length video with zero effort
- User-friendly interface with no prior video editing required
- Ability to add custom images, music, and timing for each video slide
- Complete marketplace for images, videos, etc.
Cons of Lumen5:
- Rendering videos is time-consuming, according to some users
- AI sometimes lacks alignment of visual content with the intended messaging
- Lack of ability to turn off new features
3. ElevenLabs: An Incredible Text-to-Speech Generator
ElevenLabs is a text-to-speech generator that leverages generative voice AI to bring your words to life with realistic AI voices. One of its most interesting features is the ability to replicate your voice with AI.
Top features of ElevenLabs as a text-to-speech generator:
- ElevenStudios offers one-click access to AI and bilingual dubbing experts so that you can create content for a more global audience
- Audio Native helps add human narration via embeddable voiceover to your blogs as well as a news website
- Sound Effects feature allows you to access distinctive sounds using a simple prompt
Pros of ElevenLabs:
- Access to multiple professional-sounding voiceovers to choose from
- Platform replicates the user’s voice well
- Dubbing features are well-received among users
- Customer support for setup is great
Cons of ElevenLabs:
- Rendering can be better as it feels rushed, according to some users
- Audio-generation speed can be improved on
- Lacks convincing emotive expressions within the voice currently
- Users have concerns about the professional voice cloning capabilities of the tool
4. Scribe: Build Step-by-Step Guides on the Fly
Scribe is a cutting-edge AI tool that simplifies creating step-by-step guides by capturing your screen actions. While you work, it automatically takes snapshots and organizes them into a modifiable document, adding clear descriptions for each stage. Once you finish, you can refine the captured content to your liking.
Scribe is invaluable for producing guides on:
- Operating procedures for specific tasks
- New employee onboarding processes
- Handling customer accounts
- Course or webinar topics
Top features of Scribe as an AI-driven step-by-step guide:
- Automatically organizes your content into structured steps with headings, lists, and bullet points
- Integrates images, videos, and diagrams seamlessly into your guides
- Natural Language Processing helps you to understand and refine your instructions to ensure they’re concise and understandable
- Facilitates teamwork by allowing multiple users to contribute and edit guides in real-time
- Syncs with popular platforms and tools and helps you share your guides anywhere
Pros of Scribe:
- Easy to use tool for creating how-to guides quickly; the platform records every click the user makes
- Pleasant and receptive customer support team
- A vast variety of customization options
Cons of Scribe:
- Some features are buried and hard to find within the tool
- Integrations and branching features are lacking
5. ChatGPT: AI-Powered Content Generator
ChatGPT is an advanced chatbot powered by natural language processing and generative AI. It mimics human-like conversations and assists with tasks such as composing emails, coding, and creating essays.
Top features of ChatGPT as an AI-powered tool:
- Generates SEO-optimized blog posts, social media content, and email newsletters
- Engages website visitors with interactive chat, qualifies leads based on predefined criteria, and schedules appointments with sales teams
- Provides instant responses to FAQs, resolves common issues, and escalates complex queries to human agents when necessary, ensuring round-the-clock support
- Analyzes user interactions to identify patterns, preferences, and pain points
Pros of ChatGPT:
- User interface is simple and easy to use
- Allows users to learn new topics easily
- Offers coding answers for multiple languages and also helps identify error in the user’s code
- Users like the dark interface
- Works great as a high-speed generative AI tool for data analysis
- Can be used for creative tasks such as writing SEO ads, creating outlines for social media plans, doing research on blogs, and more
Cons of ChatGPT:
- The tool cannot handle complex prompts at one go, the user needs to keep refining the prompt and engage in a conversation with the tool to get the right response
- Users can’t blindly rely on the tool’s responses, whether it’s research-related data or coding inputs
6. Gemini: An AI-powered All-in-One Tool
Looking to step up your digital marketing game? Google Gemini should be on your must-try list. With Gemini, you get access to Google’s massive advertising network—think search, display, and YouTube—all in one place.
Top features of Gemini as an AI marketing tool:
- Target your audience across Google’s vast network, including search results, websites, and YouTube videos for maximum ad visibility
- Pinpoint your ideal customers with targeted demographics (such as age and gender), interests (such as hobbies or shopping habits), and behaviors (like recent purchases or browsing history).
- Gain instant access to detailed performance analytics that show how your ads are performing. Track metrics such as impressions, clicks, and conversions
- Manage all aspects of your advertising campaigns—from creating ad creatives to setting budgets and bidding strategies, everything is streamlined in one user-friendly interface
Pros of Gemini:
- Unique coding and scripting capabilities for emails, paragraphs, and notes
- Integration with various websites to enhance database training and provide optimal solutions for user queries
- Prioritizes user privacy and delivers excellent customer support
- Ideal for beginners in coding and writing
- Seamless integration with Google services is a big plus
Cons of Gemini:
- Lacks adequate balance between security and user-friendliness
- While it offers customization options for UI adjustments, these features may not prioritize security as effectively
- Its browser performance needs improvement in managing memory utilization to prevent slowdowns and crashes, especially when multiple tabs are open
7. Buffer: An AI Marketing Tool for Your Social Media Needs
Buffer is a user-friendly tool that simplifies social media management—a super helpful tool for smaller businesses who want to maintain a social media presence without spending thousands of dollars on setting up a social media team. You can also use it for internal corporate communications or external marketing requirements.
Buffer AI lets you schedule posts, analyze performance, and manage multiple accounts from one place.
Top features of Buffer as an AI-powered tool for handling social media:
- Buffer’s AI suggests the right times to post based on when your audience is most active. The idea is to get your content get more views and interactions with accurate timing
- Get comprehensive insights into your social media performance with insights on content effectiveness, hashtag usage, and audience engagement
- Quickly create attractive social media images with the Pablo tool using stock photos, text overlays, etc.
- Manage all your social media accounts with Buffer’s easy-to-use dashboard keeps everything organized and helps you plan your content calendar as well as coordinate your social media campaigns from one place
Pros of Buffer:
- Allows users to manage social media profiles at one click and post as well as repost content with ease
- Easy to navigate with an intuitive user experience
- Its grammar features are useful, too
- Offers an extensive asset library with a robust process for drafting and approvals
Cons of Buffer:
- Threaded Tweets have been removed from the free plan
- Some learning curve is involved with respect to advanced scheduling and post-queuing capabilities
- Managing a Pinterest account is glitchy, according to some users
- The tool can be buggy sometimes
- Pricing is higher for smaller businesses
8. Grammarly: An AI Tool for Your Grammar Needs
Struggling with writing clear and error-free content under tight deadlines? Grammarly is here to help as another pair of eyes that can vet your content for silly spelling errors, grammatical mistakes, tone and voice misalignment, etc.
This AI-powered writing assistant enhances your writing by providing real-time grammar, spelling, punctuation, and style suggestions. Whether you’re drafting emails, creating social media posts, or preparing professional documents, Grammarly ensures your content is polished and professional.
Top features of Grammarly as an AI writing tool:
- Automatically detects and corrects grammatical errors and typos, ensuring your writing is always error-free and professional
- Offers recommendations to improve the readability and style of your content, making your writing more engaging and easy to understand
- Analyze the tone of your writing and suggest adjustments to match the intended mood, ensuring your message is conveyed appropriately
- Scans your content against a vast database to identify potential plagiarism, helping you maintain originality and avoid unintentional copying
- Suggests more effective word choices and helps you make your writing more concise, enhancing clarity and impact
Pros of Grammarly:
- Provides suggestions for grammar-checks and synonyms, tone of the content, etc.
- Great tool for shadowwriting different content formats as well as improving your vocabulary as well as writing skills
- Helpful integrations available
Cons of Grammarly:
- The best features of the tool are only available in premium pricing plans
- Some users want the ability to add specific jargon to their personal Grammarly dictionary—which the tool doesn’t allow at the moment
- Sometimes, the tool fails to understand the essence of the content and flags it incorrectly
9. Notion: The Productivity AI Tool
Feeling overwhelmed with managing tasks and keeping your team organized? Notion is a versatile productivity tool that leverages AI to streamline organization and project management. As an added bonus, you can use it as a writing editor, whether you’re building an internal knowledge base or an external marketing campaign from scratch.
Perfect for teams and individuals, Notion helps you efficiently manage tasks, store information, and optimize workflows.
Top features of Notion as a productivity tool:
- Uses AI to schedule tasks and manage deadlines automatically so that you’re always on top of your to-do list and never miss a deadline
- Organizes and categorizes your information intelligently
- Provides smart suggestions to structure your documents logically and clearly
- Allows team members to collaborate and edit documents in real-time
- Seamlessly integrates with popular productivity tools so that you get a unified workflow to work with
Pros of Notion:
- AI writing assistant can be used to fine-tune your resume as well as portfolio
- AI feature comes in handy for building personalized workflows
- Interface is clean and minimal, making it a joy to use
- Drives transparency in the way people work with a single source of truth
- Ability to customize pre-created templates according to your personal needs
- Helps users quickly search for important documents within the tool with an AI-assisted search
Cons of Notion:
- Does not offer an integrated chat feature or embedded video conferencing
- Sometimes, the app crashes while in use
- Learning curve is steep for some users
10. Pitch: The AI-driven Presentation Tool You Need Pronto!
Ever spent hours trying to create the perfect presentation? Pitch is here to change that. This AI-powered tool makes creating stunning presentations child’s play.
With Pitch, you get beautiful, professional templates and smart features that help you design and deliver impactful presentations effortlessly. Perfect for small businesses looking to save time and impress clients, Pitch takes the hassle out of presentation-making.
Top features of Pitch as an AI tool for making comprehensive presentations:
- Based on the content and purpose of your presentation, AI suggests the most suitable templates. Whether it’s a sales pitch, team update, or investor presentation, you’ll get personalized design options to choose from
- Pitch’s AI adjusts your slides’ layout, colors, and fonts automatically to ensure a cohesive and professional look
- Offers real-time suggestions to improve your content, such as rephrasing for clarity, adding impactful visuals, recommending data visualizations, and more
- Supports real-time collaboration and allows multiple team members to edit and comment on the presentation simultaneously. You can assign tasks, leave feedback, and track changes
- Integrates with popular tools such as Google Drive, Slack, and Trello, and in the process, helps you import data, sync tasks, and share updates on the fly
Pros of Pitch:
- A pioneer as one of the first AI-based presentation software that offers plenty of AI templates
- Provides easy access to GIFs, photos, etc., from the editor
- Allows users to customize slides within seconds using custom fonts, set templates, etc.
- Also offers handy project management features for teams
Cons of Pitch:
- Sometimes, the presentation gets stuck mid-way, according to some users
- On assigning editing tasks to team members, notifications don’t get sent out
- Customer service can be improved upon
- Adding multi-media into the PPT can be time-consuming and difficult
7 Tips on How to Best Use AI Tools for Marketing
Finally, use these AI-friendly tips to improve your everyday workflow:
- Social listening: Invest in advanced AI tools to keep tabs on what customers are saying about your brand on social media. This will help you understand their feelings and feedback better.
- Human touch: AI can help you speed up parts of content creation, but make sure human creativity is still the driving force behind your content.
- Experiment: Using the right AI content marketing tool, quickly create fun and interactive quizzes, look books, and polls.
- SEO: Boost your website’s visibility on search engines by using AI to find the right keywords and analyze what your competitors are doing.
- Customer support: Give your customers quick answers and support by integrating AI chatbots into your customer service strategy.
- Trends: Leverage predictive AI to spot trends in customer behavior early on and test new product ideas before launching them.
- Data analysis: Dive deep into your data with advanced machine learning and deep learning tools to uncover valuable insights that can guide your business decisions.
Marketing AI Tools Improve Your Workflows and Productivity
There you go. As you can see, there’s an AI tool for nearly every aspect of marketing today—from content writing and social media campaigns to graphic designing and video-making.
Thanks to AI tools, small business owners are no longer restricted to budget, resources, and bandwidth to get their business on the right side of marketing.
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