The top web design trends of 2025 are all about pushing boundaries and embracing creativity. Trends are all about:

  • Making bold impressions with captivating and large visuals
  • Using unique illustrations to make your brand stand out
  • Using empty space to enhance readability
  • Adding depth and engaging storytelling through dynamic scrolling
  • Boosting user interaction with creative cursor designs
  • Employing structured layouts for a clean and organized appearance, and more

These current website design trends are setting the stage for a new era of modern web design.

Whether you are an entrepreneur or a growing business, concentrating on your website design is crucial. It makes your website stand out from the rest and remain fresh and engaging.

Let us look at the top web design trends in 2025.

Web Design Trends to Look Out For in 2025

Your website plays a crucial role in enhancing your online presence, and as technology changes, your website should change too. Staying updated with the latest web design trends is key to making your site stand out. And with BigRock’s AI-powered website builder, it is easier than ever to apply these modern web design trends.

It is important to note that you do not need to use every single trend. Instead, focus on the ones that best fit your brand and goals.

Top 10 web design trends of 2025:

  1. full-pageheaders
  2. Custom illustrations
  3. White space
  4. Parallax scrolling
  5. Playful cursors
  6. Grid Design
  7. Image headers
  8. Scrollytelling
  9. Mobile-first design
  10. AI Chatbots

Let us look at these web design trends in detail.

1.Full-page headers

A full-page header, also known as a hero section, is a common design approach that places important text or call-to-action buttons on the left of the header and uses enticing graphics on the right. This design allows you to highlight impressive visuals, compelling text, and clear call-to-action, setting the tone for the rest of your site.

This web design trend is expected to be a major focus in 2025, offering a powerful way to grab your audience’s attention right from the start.

Benefits of Full-Page Headers

  • Instantly captures attention
  • Removes distractions
  • Diverts the user’s attention on key messages or visuals
  • Ensures key content stands out, whether it is an image, video, or headline

Additionally, full-page headers enhance storytelling by using bold visuals and brief text to convey your brand’s story and values from the very beginning. This immersive approach helps build an emotional connection with your audience, encouraging them to explore more of your site.

Example

WeTransfer’s website is a perfect example of a full-page header. The header includes a high-quality background image or artwork, a concise call-to-action, and simple navigation elements. This combination not only makes a strong first impression but also directs users’ focus to the key action—uploading files for transfer, in this case. This type of website design also contributes to a clean and modern aesthetic that enhances the user experience.

web design trends

2.Custom Illustrations

Custom illustrations are unique, hand-drawn, or digitally created images designed specifically for your brand or website. Unlike generic stock images, these visuals are designed to reflect your brand’s identity and style.

Benefits of Custom Illustrations

  • Distinct visuals differentiate you from the competition
  • Creative elements add whimsical and storybook-like touches to your website
  • Allows you to incorporate engaging 3D effects

It is important to note that as web design evolves, custom illustrations offer a creative way to stand out from the competition and capture attention.

Example

A splendid example of custom illustrations in action is Adobe’s website. The site features unique illustrations and images that enhance the browsing experience, making it more dynamic and engaging for the users.

latest web design trends

3.White space

White space, or negative space, is the empty area between elements on a page. Although it might seem like wasted space, it plays a crucial role in web design.

Benefits

  • Enhanced Readability, providing content room to breathe
  • Improved Navigation due to less clutter
  • Minimalist, modern, and polished appearance to your website
  • Makes clickable elements, like buttons, stand out

 

Moreover, white space improves the user experience by making content more accessible and engaging. It helps create a clean, professional look, which can elevate your brand’s perception. However, balance is key—too much white space can make a site feel empty.

Example

Apple’s product pages are a prime example of effective white space use. The strategic spacing highlights key elements like product images and call-to-action buttons, creating a clean and easy-to-navigate layout.

web design

4.Parallax Scrolling

Parallax scrolling is a modern web design technique where background images move slower than the foreground content as users scroll. This creates an illusion of depth and movement, making the website feel more dynamic and interactive.

Benefits

  • Enhanced visual appeal
  • Guides users through content in a visually compelling way
  • Keeps visitors interested longer by creating a unique experience

Additionally, parallax scrolling is effective for storytelling, product showcases, and landing pages where visuals play a crucial role. Although it helps your website stand out, remember that balance is key—overusing parallax scrolling can overwhelm users and slow down the site.

Example

Boy Coy, a design studio, displays parallax scrolling beautifully. Their website uses this technique to create a layered, dynamic experience, where background elements move at different speeds than the foreground content. This adds depth and keeps users engaged as they navigate through the site.

 

5.Playful Cursor

Interactive or playful cursors are a web design trend that adds a sense of playfulness to your website. They also enhance the user’s browsing experience, making browsing more enjoyable, fun, and engaging. Here are some ways playful cursors can be used:

  • Shape or color change:Cursors can change shape or color in response to page elements.
  • Animations or sound effects: Cursors can trigger animations or sound effects.
  • Unusual shapes:Cursors can be animated to have unusual shapes, like a lollipop, rose, or cat.
  • Branding:Cursors can repeat the colors or design of a logo to incorporate branding.
  • Hidden information:Cursors can hover over text to reveal hidden information.
  • Cursor movement: Cursors can have interactive animations that follow the cursor’s movement.

Also, this web design trend of interactive cursors reflects the broader trend toward dynamic and immersive online experiences.

6.Grid Design

In 2025, businesses are expected to experiment more with grids, leading to asymmetric layouts becoming increasingly popular.

Normally, businesses use a 2D grid system in Cascading Style Sheets (CSS) to bring structured designs of print to their sites. This is because the CSS tools help create complex, responsive web designs that are consistent across browsers, making it easier to achieve a clean and organized look.

While CSS Grid Layout is not yet compatible with all interfaces, it is quickly becoming a top web design trend for 2025.

7.Image headers

Image headers are large, high-quality visuals placed at the top of a web page, highlighting your website’s theme or message. They make a bold statement and capture users’ attention immediately.

Benefits

  • Makes a strong first impression with striking visuals
  • Features high-quality images that enhance site appeal
  • Often includes call-to-action buttons to guide users to explore further

Example

Businesses sometimes use image headers to highlight new collections or promotions. Ajio’s website is a notable example of this trend. It uses large, high-quality image headers to highlight its latest collections and promotions, immediately drawing visitors’ attention.

 

8.Scrollytelling

Scrollytelling combines scrolling and storytelling to create an interactive and engaging experience for visitors. This web design trend typically involves presenting information in a visually compelling manner where the user progresses through the content by scrolling horizontally or vertically.

In scrollytelling, as users scroll, they witness different interactive elements, such as videos, animations, images, and texts, offering them an immersive web experience.

Apple’s website is one of the best examples of scrollytelling. Apple uses this technique masterfully on its product pages, such as those for iPhones, iPads, and MacBooks.

They use scrollytelling to:

  • Create Interactive Experience:As users scroll, animations, transitions, and visual effects unfold, revealing key product features in an engaging manner.
  • Tell a story:Apple uses scrollytelling to narrate the story of its products, highlighting design, technology, and benefits in a way that feels seamless and immersive.
  • Improve Engagement:The dynamic scroll-driven visuals keep users interested, making the browsing experience memorable and enjoyable.

9.Mobile-first design

Businesses are now focusing on mobile-first web design, especially since mobile phones contribute to 79% of web traffic in India. Mobile-first web design is not just a passing trend; it is essential for businesses that want to deliver a great user experience on any device.

With the growing variety of devices, websites must look and work perfectly, whether on a small smartphone or a large desktop monitor. As users switch from one device to another, websites should automatically adjust in terms of resolution, image size, and functionality.

Meeting these multi-device needs is vital for businesses, ensuring a consistent yet customized experience for each type of device.

10.AI Chatbots

AI chatbots have become a key part of modern web design, offering an effortless way to interact with users.

With each passing year, chatbots are becoming even more advanced, providing personalized and efficient user experiences. These AI-driven chatbots simulate human conversation, giving instant answers to user questions. They enable businesses to offer:

  • 24/7 customer support
  • Guide visitors through the site
  • Answer queries
  • Sometimes help with purchases

This level of accessibility boosts the user experience, making visitors feel appreciated and understood.

A major benefit of AI chatbots is their ability to manage multiple conversations at once without losing quality in engagement. This efficiency not only increases customer satisfaction but also allows human staff to focus on more complex tasks.

Moreover, AI chatbots can collect valuable insights from user interactions, helping businesses better understand customer needs and preferences. This information can be used to refine content, enhance services, and customize marketing strategies, leading to higher conversion rates.

ALSO READ: 5 Latest Trends in AI – How Advancements Are Shaping Our Future in 2024

Color Trends in 2025

Web design color trends are all set to bring new and exciting changes to how websites look and feel. Here are some color trends to look out for in 2025:

  1. Bold and Vibrant Colors:Bright, eye-catching hues add energy and make key features stand out.
  2. Soft Pastels:Calming, muted tones create a peaceful and elegant look, perfect for minimalist designs.
  3. Gradients:Adds depth and movement, making flat designs feel dynamic and engaging.
  4. Monochromatic Schemes:Using shades of one color for a cohesive, clean, and professional appearance.

When incorporating these color trends, it is important to think about your brand identity, target audience, and overall user experience. By experimenting with assorted colors and combinations, you can enhance your site’s appearance and effectiveness.

Some Web Design Trends of 2024 That Will Continue in 2025

1.Dark Mode

The dark mode web design trend is here to stay. It helps reduce eye strain and save battery life on mobile devices. Many brands are adding their unique spin with custom color palettes in dark mode. Plus, having a toggle switch for light and dark themes makes it easy for users to choose their preferences.

2.Micro-Interactions

Micro-interactions, like animations on buttons or feedback forms, make websites more engaging and user-friendly. They provide instant feedback and help guide users through your site, making the experience more interactive.

3.Typography

This web design trend uses fonts and text styles creatively to enhance visual appeal and brand identity. Effective typography improves readability, guides user focus, and adds personality to your site. By using unique fonts and dynamic text, you can make your website stand out and provide a more engaging user experience.

4.Detailed Footer

A detailed footer includes contact information, navigation links, social media icons, legal info, newsletter signup, and branding elements. It may also feature a site map, call-to-action, accessibility options, and awards or certifications. This comprehensive design enhances usability, builds trust, and improves overall user experience.

ALSO READ:A Step by Step Guide to Website Translation & Localization

Summing Up

As we head into 2025, keeping up with web design trends is key to building websites that are engaging, user-friendly, and visually appealing.

Web design trends like mobile-first design, parallax scrolling, white space, and AI chatbots offer exciting ways to improve the user experience and make your brand stand out.

By adopting these trends, you can create a modern, responsive, and memorable website that connects with your audience and boosts your business success.

Still confused? Refer to our web design FAQs for clarity.

Frequently Asked Questions (FAQs)

1.What is the future of website design? 

The future of website design includes trends like dark mode, mobile-first design, interactive cursors, custom illustrations, and parallax scrolling. Websites will focus on being more user-friendly, engaging, and visually appealing.

2.How can custom illustrations enhance my website? 

Custom illustrations, like all web design trends, make your website unique and help it stand out. They can add personality to your brand and make your site more memorable. Plus, they can help communicate your message more clearly and attract visitors’ attention.

3.What is parallax scrolling?

Parallax scrolling is a design effect where the background images move more slowly than the foreground content as you scroll down a web page. This creates a sense of depth and makes the site feel more interactive and dynamic.

4.How to effectively use white space in web design?

Using white space, or empty space, helps your website look clean and organized. It makes text and images easier to read and helps users focus on important content. Just make sure not to use too much, as it can make your site feel empty and unfinished.